We're ReadySet

We make a virtual reality software for manufacturers and brands to innovate with a vision of creating a better retail experience for everyone.

Our Story

ReadySet was founded in 2020 due to the growing needs and interests of CPG clientele in using more advanced virtual reality technology to carry out project initiatives and research.

Today, we have an established team of modelers, developers, designers, marketers and salesmen that are passionate about improving the lives of businesses and consumers through technological innovation.

ReadySet is a subsidiary of Wild Blue Technologies, a strategic design company that establishes strong relationships with Fortune 500 CPGs to local startups through assisting in the design of their products, communications, innovation centers, and experiences.

Learn more about Wild Blue

ReadySet Headquarters

Our History

  • 1999

    Wild Blue Technologies, our parent company,  is founded.

  • 2006

    Wild Blue becomes an early adopter of photo realistic 3D concept visualization.

  • 2012

    Wild Blue develops its first planogram application for mobile devices.

  • 2015

    V-Commerce concept solutions are created for manufacturers and retailers.

  • 2016

    Development of a fully immersive VR planogramming and research application begins.

  • 2017

    ReadySet Beta is released to key research and CPG partners.

  • 2018

    Our first commercial V-Commerce application is debuted at SXSW.

    ReadySet 1.0 released.

  • ReadySet Headquarters


    ReadySet is officially established as a Wild Blue subsidiary organization in January.

ReadySet’s mission is to supply extraordinary technology that empowers our customers through accelerated retail innovation and success.

Our Leadership

Steve McLean

Steve McLean

Steve has over 20 years of experience assisting in the success of Fortune 500 CPG-makers. He began by establishing ReadySet’s parent organization Wild Blue Technologies (where he also serves as President and Founder) and has since developed a wealth of retail knowledge. Steve uses his human psychology background to build businesses that help clients tap into the logical, practical and emotional factors that drive retail.

Will Van Epern

Will Van Epern

Will carries nearly 30 years of experience setting creative and retail strategy for several Fortune 500 CPG-makers. Will brings a depth of marketing and consumer awareness to all aspects of our business. He adeptly understands how to form symbiotic partnerships between retailers and CPGs that ultimately make consumers happy. Will helps set our unique hands-on tone for positive, proactive relationship management.

Our Values

We're always READY for what's next and so are our key values — Results, Engagement, Accountability, Dynamic, and You.


We exceed expectations and provide indispensable value.


We foster meaningful collaboration and have fun while we do it.


We deliver on commitments and act with integrity.


We take a proactive approach and inspire constant innovation.


We are people-oriented and invested in your success.

Are you READY?