READYSET RETAIL INNOVATION SOFTWARE SOLUTIONS

The world is constantly evolving with new technologies and ideas that can transform a shopper’s experience at a seemingly simple retail store. Generating new retail innovation ideas will allow your team to improve efficiency and reduce costs at every level of your supply chain. Furthermore, creating a faster shopping experience will boost customer satisfaction.

Using VR for retail innovation can speed up the research process in a number of ways. For one, you’ll be able to test product packaging on the fly, without the need for a physical prototype. Testing with a 3D model saves time when testing packaging performance. Furthermore, retail innovation ideas that involve space planning and planogramming can be constructed and tested in minutes, rather than building out a full display in a physical testing area.

Some people may mistake retail innovations for always being big ideas that transform the industry. In reality, retail innovations are constantly taking place in just about every storefront. Retail innovation ideas can be as simple as moving a product from one shelf to another, or adding a display to an otherwise open area. By product testing in ReadySet’s VR software, you’ll find trends in shopper activity that lead to breakthroughs in packaging and product placement.

Yes! Oftentimes it can become rather expensive to stage live retail experiments. The costs for setup, labor, and bringing test customers to your staging area (sometimes one at a time no less) can add up quickly. However, with ReadySet’s virtual product testing stage, a single person can create a virtual retail experience in a matter of hours. Furthermore, test subjects can experience your space planning or product packaging testing in VR from any central location or online from the comfort of their homes.

After the research and implementation of your retail innovation ideas, you’ll probably want to test how successful they are. This process will be unique to each business. Start by tracking a few key KPIs within your retail stores and figure out which might be affected by your retail innovations. These KPIs may be total sales of a product, average transaction value, or even customer satisfaction. After implementing your new retailing solution, continue to measure these KPIs to see how they change.