Resources

VR STATISTICS & STUDIES

Want information on the validity of virtual reality as a market research method?

Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.

WHITE PAPER

A Guide to Retail Innovation in a Post-Pandemic Market

Learn how CPGs are using virtual reality to succeed post-pandemic. This white paper explores how companies are using virtual reality for innovation in the retail industry. It includes three real-life VR in retail examples that demonstrate assortment optimization, aisle reinvention, and category reinvention case studies.

A Guide to Retail Innovation in a Post-Pandemic Market

ReadySet Blog

4 Retail Tech Trends to Watch in 2022

4 Retail Tech Trends to Watch in 2022

Modern retail checkout counters and virtual retail labs are 2022 technology trends shaping the retail industry over the next year. The continued turbulence of 2021 has left the retail industry with new consumer behaviors, labor shortages, supply chain issues and accelerated online solutions. As tech in retail becomes necessary to provide superior customer experiences, more…

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one per customer please sign on empty shelf

How Retail is Using VR to Innovate Planograms Amid Product Shortage

The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…

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6 Things in Future Gas Stations and Convenience Stores

Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…

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Woman placing grocery items on a checkout belt

5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar

New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…

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HP Reverb Omnicept VR Headset on table next to HTC Vive Eye Pro VR Headset

HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?

VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…

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Women in masks holding gifts while Christmas shopping

5 Holiday Shopping Predictions & Recommendations for 2021

The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…

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