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VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
WHITE PAPERS
Download our free retail industry white papers
Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:
- The Role of Digital Twin Technology in 2023 Retail
- How VR technology is shaping 2022 Retail
- A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet Blog
Candy, Bar, and Snack Industry use VR to Keep Up with Consumers
Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…
Ice Cream Category Leverages VR Innovation for Sales Growth
Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…
8 Applications of Virtual Reality Shopper Market Research Studies
Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…
Tech To Watch From Chicago’s 2024 Retail Innovation Conference
The Retail Innovation Conference & Expo 2024 explored AI, brand activations, immersive experiences and how culture can offer a better way to understand consumers than demographics. The 2024 Retail Innovation Conference in Chicago was a hub of groundbreaking ideas and emerging technologies, setting the stage for the future of retail. This year’s conference highlighted the…
3D and VR Software Enhancing Retail Assortment Planning
As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…
How VR is Revolutionizing Packaging Design and Research
Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…
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