Resources

VR STATISTICS & STUDIES

Want information on the validity of virtual reality as a market research method?

Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.

WHITE PAPERS

Download our free retail industry white papers

Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:

  • The Role of Digital Twin Technology in 2023 Retail
  • How VR technology is shaping 2022 Retail
  • A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet VR White Paper: The Role of Digital Twin Technology in 2023 Retail

ReadySet Blog

3D and VR Software Enhancing Retail Assortment Planning

As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…

Read More...

How VR is Revolutionizing Packaging Design and Research

Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…

Read More...
Top CPG Trends to Watch in 2024

Top CPG Trends to watch in 2024

With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…

Read More...
Man exploring Extended Reality (XR) technology by wearing a VR headset and pointing his finger at something in the digital world

What is Extended Reality (XR): Definition, Solutions, and Examples

From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…

Read More...
The 6 different types of planograms

The 6 Different Types of Planograms

When creating a planogram, the first step is to consider which type needs to be created. We will explore numerous planogram examples and how they are intended to serve different retail purposes. Category Management is a strategic discipline focused on defining and managing product categories within a retail store. A pivotal tool in achieving this…

Read More...
5 New Shopper Behaviors Shaping 2023 Holiday Trends

5 New Shopper Behaviors Shaping 2023 Holiday Trends

The 2023 holiday shopping season includes several new and intriguing behaviors that are altering the retail landscape. The approaching holiday months are often considered the biggest and most important time of the year for retail in terms of sales and revenue. Shoppers increase their spending on gifts, decorations, food, and other holiday-related items. This creates…

Read More...

Get started with ReadySet

Schedule a free demo and explore the VR tools and services that can improve your business.