Resources

VR STATISTICS & STUDIES

Want information on the validity of virtual reality as a market research method?

Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.

WHITE PAPER

A Guide to Retail Innovation in a Post-Pandemic Market

Learn how CPGs are using virtual reality to succeed post-pandemic. This white paper explores how companies are using virtual reality for innovation in the retail industry. It includes three real-life VR in retail examples that demonstrate assortment optimization, aisle reinvention, and category reinvention case studies.

white-paper-a-guide-to-retail-innovation-in-a-post-pandemic-market

ReadySet Blog

5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar

New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…

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HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?

VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…

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5 Holiday Shopping Predictions & Recommendations for 2021

The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…

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Eye-Tracking VR Technology is Changing the Retail Industry

Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…

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7 Retail Industry Trends to Watch Out for in 2021

Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…

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4 Ways Virtual Reality Is Used in Business

Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication. When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a…

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