Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
WHITE PAPERS
Download our free retail industry white papers
Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:
- The Role of Digital Twin Technology in 2023 Retail
- How VR technology is shaping 2022 Retail
- A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet Blog
Tech To Watch From Chicago’s 2024 Retail Innovation Conference
The Retail Innovation Conference & Expo 2024 explored AI, brand activations, immersive experiences and how culture can offer a better way to understand consumers than demographics. The 2024 Retail Innovation Conference in Chicago was a hub of groundbreaking ideas and emerging technologies, setting the stage for the future of retail. This year’s conference highlighted the…
3D and VR Software Enhancing Retail Assortment Planning
As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…
How VR is Revolutionizing Packaging Design and Research
Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…
Top CPG Trends to watch in 2024
With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…
What is Extended Reality (XR): Definition, Solutions, and Examples
From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…
The 6 Different Types of Planograms
When creating a planogram, the first step is to consider which type needs to be created. We will explore numerous planogram examples and how they are intended to serve different retail purposes. Category Management is a strategic discipline focused on defining and managing product categories within a retail store. A pivotal tool in achieving this…
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