Do better retail market research in virtual reality

Using virtual reality for shopper research will help you cost-effectively gather actionable consumer insights data. VR headset-based shopper studies produce real-time retail heatmapping visuals and shopper purchase reports so you can make data-driven brand decisions.

Perform virtual shopper research

VR market research allows you to generate the retail consumer insight data analytics you need to identify successful retail solutions. Cost effectively execute retail shopper case studies in an easily adjustable virtual retail lab that automatically logs shoppers behaviors.

Navigate store virtual environments

Respondents walk through a virtual copy of the store and shop to provide the same store experiences as they would have in real life.

Shop interactive shelves with 3D products

As respondents look around the store, examine products and make purchases, the VR eyetracking collects virtual shopper data in real time.

Observe and moderate shoppers in VR

The VR experience allows researchers to conveniently view respondent actions and ask live questions during the study. This allows for real-time study adjustments that can get the most accurate results of the virtual shopper research study.


"Life-sized Virtual Reality accurately replicates the shopping behavior of a real shelf. This is because the life-sized environment allows for interaction with products and real shopping behavior - bending down, walking back and forth, focusing on landmark brands. Online shelf studies may inflate purchases of different products due to location on the screen – middle or shelf location."

Man shopping cracker aisle in virtual reality with eye tracking heatmap

Present data reports

Retail shopper data gathered during shopper intelligence research is displayed via easy to understand dashboard reports and store heatmaps.

Executives examining a project report of an aisle heatmap

VR Heatmaps

Use data from VR eye tracking to discover where shoppers look on a shelf and what products get noticed with aisle heatmaps. Data from VR eye tracking heatmaps is ideal for testing package design, product placement and competitor comparisons. This information can be used to improve product placements and find times.

Cracker shelf aisle eye tracking heatmap

Aisle heatmaps

Discover where shoppers look on a shelf and what products get noticed with aisle heatmaps. The respondent eye tracking retail data is ideal for testing package design, product placement and competitor comparisons. This information can be used to improve product placements and find times.

Path tracking heatmaps

As respondents maneuver through the store, they are tracked in order to provide path to purchase insights. This information is displayed using straightforward path heatmap visuals. Path maps provide a top down camera view of the consumer routes taken in retail stores. They allow researchers to identify popular areas of consumer traffic.

Path tracking heat map of customer traffic in grocery store
ReadySet VR Research Self Checkout Screen Heatmap Shopper Study Eye-tracking

Self checkout screen heatmaps

Conduct shopper research on the purchasing process at checkout with self checkout screen eye-tracking reports. Utilize virtual reality research for self checkout screen UI and messaging with ReadySet’s front end builder.

Learn more about the front end builder

Export heatmap data & more

VR analytics software allows researchers to quickly analyze consumer demographics. It provides the ability to create different data composites for specific segments or groups of respondents. Easily share virtual reality market research results and dig deeper into retail analytics heatmaps by downloading all raw data into a CSV file.


Information table

All market research information is available in quantitative form through the data table. Easily review the performance of products used in the study and what garnered shopper attention.


Product data

The information table displays classic product data involved in the set including product images, UPCs, brands, names, sizes, counts and facings. Product data allows researchers to calculate consumer stopping power, which is the ability something has to make a potential customer stop, notice, and make a purchase.

Shopper insight data

VR eye tracking technology provides insights into consumer visual attention data such as average fixation count, attention duration, purchase percentage, number of revisits and more. Understand what gets noticed by shoppers, how long they look at it, how many took a second look, and how many made a purchase.

VR Shopper Insights Research FAQs

Experience VR eye tracking in retail stores

Learn how virtual reality retail environments provide category managers superior insights on store layouts and product placements.