Establish the future of physical retail stores with virtual reality

The role of an innovation lab in virtual reality is to establish a more efficient way to ideate and execute retail improvements.

Generate new retail innovation ideas in brick and mortar stores

Product innovation team animation

Quickly prototype and test packaging during product development

Product innovation teams can rapidly establish and execute new product packaging tests in VR. Team members simply upload image artwork onto 3D model templates that are hosted in a private cloud-library for internal accessibility. Use packaging performance test data to further your design optimizations.

Easily construct and analyze several retail industry solutions

A virtual reality retail lab allows users to create and test unlimited iterations of innovative solutions. ReadySet virtual retail environments are 100% true to scale and can be easily adapted to test any retail innovation ideas.

Stay cutting edge with a constantly evolving innovation store

New in-store ideas can be built and tested for a fraction of the cost needed by traditional physical methods. Virtual product testing and space planning allows organizations the ability to consistently review and update their store of the future.


A Guide to Retail Innovation in a Post-Pandemic Market

Learn how CPGs are using virtual reality to succeed post-pandemic. This white paper explores how companies are using virtual reality for innovation in the retail industry. It includes three real-life VR in retail examples that demonstrate assortment optimization, aisle reinvention, and category reinvention case studies.

A Guide to Retail Innovation in a Post-Pandemic Market

Experience virtual reality innovation research labs

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Create innovative products on your own

ReadySet 3D modeling software grants you the ability to create your own 3D products and use them for virtual product testing. Virtual reality product management is hosted online to cut out supply chains. This makes retail innovations of all types more accessible to product managers.

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Test more retail innovation projects using the same budget

A huge retail innovation challenge is acquiring adequate funding and staying within budget. Internal innovation teams constantly identify ideas, but struggle to obtain funds for execution. Virtual reality product testing requires a fraction of the time and cost necessary for a physical store project.

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Woman in virtual reality innovation lab looking at 3D laundry aisle

Access the innovation lab from anywhere

Virtual reality store labs are hosted online to make innovation in the retail industry more quick and efficient. From the director of innovation to the products teams, all business units can easily share and collaborate in virtual retail labs.

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A software for all innovation initiatives

Create anything in virtual reality that you would in the physical world, including new product prototypes to test product packaging and innovation stores to adjust your current retail category management strategy. ReadySet offers services to assist you in customization of a virtual reality environment that meets your organizational needs and goals. If you would like further information on custom VR projects, please contact us.

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Learn how ReadySet virtual reality innovation labs provide the retail innovation team with a faster path to discovery.