Faster Insights, Better Collaboration, Increased Sales

ReadySet is the first immersive 3D VR software designed for product manufacturers, retailers and researchers to autonomously design, test and implement retail solutions.

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Person planogramming aisle with VR headset and shopping the aisle with a shopping basket

Introducing ReadySet: A new way to innovate


A Guide to Retail Innovation in a Post-Pandemic Market

Learn how CPGs are using virtual reality to succeed post-pandemic. This white paper explores how companies are using virtual reality for innovation in the retail industry. It includes three real-life VR in retail examples that demonstrate assortment optimization, aisle reinvention, and category reinvention case studies.


Accelerate your innovation process

Person with shopping cart in virtual reality retail space

Build your lab, no space or inventory necessary

Create and customize your own VR stores from front-end layouts to category aisle planograms. Establish your innovation lab faster than ever before in hyper-realistic virtual store environments with product, signage and fixture models maintained in ReadySet.

Test your ideas anytime & anywhere

Quickly and cost-effectively study shopper behaviors utilizing eye-tracking that instantly generates accurate data. Discover optimal go-to-market solutions through validating consumer insights before investing in physical implementation.

Person in VR headset looking a planogram data
Person looking at planogram shopper insight data

Be first to the solution & share it like nobody else

An accelerated innovation process allows you to more quickly identify in-store solutions that achieve greater results. Impress retail partners and bring your shopper approved ideas to life through engaging, advanced VR innovation and collaboration.

Empower more efficient teams

Hand shake between a customer and sales person

Category Management

ReadySet allows Category Managers to understand first hand what shoppers are doing and why, so they can provide accurate and trustworthy recommendations.

Customer Insights

ReadySet provides Shopper Insights Teams with the autonomy to instantly gather accurate data and quickly understand the end-to-end customer journey.

Retail Innovation

ReadySet accelerates the innovation process through better collaboration and efficiency which allows innovation teams to get ideas and products to market faster.

CPG Sales Team

ReadySet’s advanced innovation technology generates robust analytics and compelling visuals, so Sales Teams can present superior ideas and products to retailers.

Do it all in one (virtual) place

Shelves & Planograms

Experiment with shelving and assortment to create ideal planograms.

Displays & Signage

Discover which displays are noticed, understood & drive sales.

New Products

Test new product packaging or location and gain shopper insights.

Package Design

Identify packaging that gets noticed, liked and leads to a purchase.

Shopper Insights

Gain instant insights on the end-to-end customer journey in real-time.

Collaborate & Engage

Facilitate partner collaboration and present experiences that impress stakeholders.

Related Products

Recognize product substitutes and complements in the buying process.

Promotions & Sales

Test promotional scenarios and understand their impact on sales.

The Front End

Design and optimize the ideal front of store in an ever changing environment.

Competitor Comparison

See how your products perform compared to top competitors.


Evaluate the impact pricing has on shoppers’ perception of value.

Seasonal Studies

Test seasonal products and layouts to identify the optimal assortment.


“ReadySet’s VR solution makes the whole shopper research process faster, easier, and more efficient than ever before. It has enhanced our ability to generate realistic and reliable data that our CPG clients need, while also accommodating for tight deadlines and budgets.”


Mike Moussallem
Explorer Research

How it works

Schedule a Demo

Learn how ReadySet can achieve your organizational goals and identify a plan that fits your needs.

Create Products

All of your products and the products you need will be modeled by ReadySet if they are not already in the library.

Start Innovating

Begin planning, building and testing your retail solutions using a more efficient 3D VR process.

Implement Ideas

Formulate and take to market data-driven, retail solutions that sell.

Are you ready to get started?