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How VR is Revolutionizing Packaging Design and Research

Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…

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Top CPG Trends to Watch in 2024

Top CPG Trends to watch in 2024

With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…

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Man exploring Extended Reality (XR) technology by wearing a VR headset and pointing his finger at something in the digital world

What is Extended Reality (XR): Definition, Solutions, and Examples

From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…

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The 6 different types of planograms

The 6 Different Types of Planograms

When creating a planogram, the first step is to consider which type needs to be created. We will explore numerous planogram examples and how they are intended to serve different retail purposes. Category Management is a strategic discipline focused on defining and managing product categories within a retail store. A pivotal tool in achieving this…

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5 New Shopper Behaviors Shaping 2023 Holiday Trends

5 New Shopper Behaviors Shaping 2023 Holiday Trends

The 2023 holiday shopping season includes several new and intriguing behaviors that are altering the retail landscape. The approaching holiday months are often considered the biggest and most important time of the year for retail in terms of sales and revenue. Shoppers increase their spending on gifts, decorations, food, and other holiday-related items. This creates…

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Self checkout technology of the best checkout experiences | ReadySet VR

Self Checkout Technology for the Best Checkout Experiences

Explore innovative retail checkout counter ideas driven by the latest self checkout trends. These new front of store technologies are elevating brands with unique competitive advantage. In the retail industry, it’s universally recognized that creating a delightful customer experience is paramount. Years of research has revealed that the retail checkout experience is one of the…

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Apple Vision Pro VR Headset

Has the Apple Vision Pro solved VR headset adoption friction?

Update: Apple has officially announced that the highly anticipated Apple Vision Pro is set to be released in the U.S. on February 2, 2024. After waiting years for an Apple virtual reality release date, we uncover what the Apple Vision Pro has to offer and what it means for VR adoption. Has Apple created the…

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