VIRTUAL SHELF TESTING
Test the Shelf Before You Build the Shelf
SHOPPER BEHAVIOR RESEARCH
Measure What Shoppers Do, Not Just What They Say
Traditional surveys capture what shoppers say they would do. Interactive shopping experiences capture detailed behavioral data on how they actually navigate, interact, and make decisions in a simulated environment.
RETAIL CONCEPT TESTING
Test Retail Concepts in a Realistic Virtual Twin Store
Move beyond isolated product images and static concepts. Place new products, packaging, assortments and merchandising ideas into realistic environments and understand how they perform in context.
Choose the Research Experience That Fits Your Study
Online Virtual Research
Interactive online shopping experiences participants can access remotely. Conduct online shopper research at scale while maintaining realistic product and shelf interactions.
Immersive VR Research
True-to-scale virtual store simulations designed for deeper behavioral research. Observe how shoppers navigate, interact and respond in a realistic retail environment.
WHY VIRTUAL SHOPPER RESEARCH?
Get answers to make retail decisions, not just data.
Instead of simply asking shoppers what they think, virtual shopper research puts shoppers in realistic shopping environments so you can see what they notice, where they go, what they interact with, and what they choose. Capture the behavioral data that helps you make more informed decisions about products, shelves, stores and shopper experiences.
| What You Want to Know | What ReadySet Shows You | Example Output |
|---|---|---|
| What gets noticed? |
Attention & visibility data See where shoppers look, what captures attention, and how long they engage. |
Attention heatmap
|
| How do shoppers navigate? |
Shopper paths & heatmaps Visualize movement, navigation, dwell time, and shopper journeys. |
Shopper path visualization
|
| Which products get considered? |
Product interaction data See what shoppers explore, compare, interact with, and select. |
Product interaction data
|
| Does shelf placement work? |
Shelf & placement insights Measure product visibility, interactions, time to find, and shelf performance. |
Shelf placement heatmap
|
| What drives purchase? |
Purchase behavior Understand which products shoppers choose and how they move toward purchase. |
Purchase behavior
|
| Which concept performs best? |
Behavioral performance data Test packaging, assortment, pricing, placement, displays, and retail concepts in context. |
Behavioral performance
|
Your Methodology. Your Research. Your Partner.
ReadySet isn't a research agency. It's the technology that powers the research.
Use research methodology you already trust
Use your existing study design, questionnaire and research approach.
Work with your preferred panel or research partner
Your preferred agency, panel provider or internal insights team deploys the study.
ReadySet creates the realistic virtual shopping experience
Build virtual shelves or stores, deploy interactive shopping studies, and capture shopper behavior.
One Platform. From Quick Reads to Deep Dives
Whether you’re testing a single concept or exploring the full shopper journey, ReadySet gives teams a range of ways to capture shopper behavior and turn it into decision-ready insights.
PACKAGING DESIGN TEAMS
See how packaging performs before production
Put new packaging into realistic shopping environments and understand how shoppers notice, find, compare and respond to it in context.
ASSORTMENT & CATEGORY TEAMS
Test what assortments belong on the shelf
Test product mix and assortment strategies in a realistic digital twin shopping experience that measures interactions and purchase behavior.
STORE PLANNING & DESIGN TEAMS
Understand how shoppers move through the store
Simulate store layouts and concepts in realistic shopping environments to see how layout, signage, displays and navigation influence the shopper journey.
MARKET RESEARCH AGENCIES
Add more realistic virtual store research to your offering
Give clients realistic virtual shopping studies while owning the research methodology, fieldwork, analysis and client relationship.
Ready to See What Shoppers Actually Do?
Discover how virtual shopper research can make testing faster, more scalable and more realistic.