Define the future of the front end grocery store using virtual reality

The ReadySet Front End Builder provides an immersive 3D VR setting to accurately create, merchandise, and test your retail checkout experience.

Create the best checkout experience using front end builder

ReadySet’s 2D online checkout builder allows you to easily configure fixture layouts in front of store space. Then, you can accurately plan your assortment strategy in realistic, 3D virtual reality.

Store Front End Builder & Designer | ReadySet VR

Quickly design store checkouts and queue lines using your browser

Select a store environment and start creating a 2D file of your custom front end. Design an entire checkout area floor plan using adjustable digital fixtures. Once finished, these files can be uploaded into 3D virtual reality for an immersive, life-size visualization.

Store front end builder with environment selection of Walmart, Cstore and Grocery | ReadySet VR

Select a front end environment

Choose the front end store environment you would like to use for your build space from a diverse range of options like Walmart, grocery, c-store and more. These spaces will establish a true-to-scale floor plan for you to start the creation of your custom front end design.

2D drag & drop store front end builder | ReadySet VR

Use the drag & drop builder

Establish your entire checkout area floor plan using a library of adjustable digital fixtures. Design within the build space you selected by dragging and dropping fixtures from the right side panel to create custom front end layouts.

Plan your retail checkout experience using true-to-scale 3D store fixtures like...

Virtual reality self-checkout for store front end builder | ReadySet VR

Self check and traditional check lanes

Virtual reality beverage cooler for store front end builder | ReadySet VR


Virtual reality gondola for store front end builder | ReadySet VR


Virtual reality queue line belt for store front end builder | ReadySet VR

Queue Line Belts

Virtual reality queue line merchandiser for store front end builder | ReadySet VR

Queue Line Merchandisers

Virtual reality Walmart Grab & Go Front end checkout area for retail planning

Easily develop front of store displays and planograms in VR

Utilize 3D product models from the ReadySet library and upload signage imagery to efficiently build your store merchandising innovations. With no inventory management hassles or space constraints, you are able to create unlimited store concept variations within a realistic, virtual store simulation.

Virtual reality planogramming of grocery store front end candy layout

Upload store front end layouts in VR to planogram

Import the 2D file you created in ReadySet VR for an immersive 3D store experience. Use the product library or upload Blue Yonder .psa files to merchandise your shelf checkout and traditional checkout point of purchase displays.

Virtual reality grocery store front end with shopper line to measure dwell time during market research

Examine impulse shopping with shopper dwell times

Place virtual shoppers within the front end environment and determine their dwell time for impulse buying shopper research. Virtual shoppers establish a grocery store checkout line that moves forward for research respondents at a speed you set and adjust.

Redesign the POP display

Develop modular queueing strategies that enhance the shopper experience and increase sales. Virtual reality allows for limitless exploration into how to create a retail checkout experience that meets shopper demands and positions retailers for success.

Virtual reality checkout
Woman in virtual reality walmart Grab & Go front end for market research shopper study

Understand front end behaviors and improve retail experiences

Research your front ends using eye-tracking VR headsets that collect shopper behavior in real-time. Use your data to present recommendations with evidence of in-store success, such as improved checkout flow or optimized merchandising that increased sales.

Virtual reality Lays potato chips at self checkout with eye tracking heat map

Conduct eye-tracking shopper research

Send respondents into your VR front end environments for shopper studies that track accurate eye and path movements. ReadySet’s front end builder measures dwell time, impulse purchases, and more.

Grocery store front end path and shelf eye-tracking heatmap

Review retail display consumer insights

Shopper research data is displayed in easy-to-understand heatmap reports for informed in-store recommendations. Use consumer insights to enhance in-store checkout flow and optimize the impulse point of purchase to shopper needs.

ReadySet virtual reality self checkout screen showing Reese's King Size item info and $1.89 price from VR research respondent purchase scan

Functional self-checkouts for research

Utilize virtual self-checkouts to effortlessly assess assortment arrangements within the checkout area and analyze shopper focus as they actively complete their checkout process and engage with screen content.

ReadySet virtual reality self checkout screen heatmap from VR shopper research eye-tracking data that tests self checkout UI and prompts

Assortment & checkout screen heatmaps

Once shoppers complete their purchase experience, their eye-tracking and attention details are displayed through screen heatmaps and data tables. Offering valuable insights into crucial elements like customer dwell time, attention, and behavior during the checkout process.

Discover your winning retail front end strategy

Woman putting groceries on checkout belt

Front end grocery store operations and shopper behavior is changing faster than ever before due to the impact of Covid-19. Perceptions developed from health and safety guidelines have led to drastic impacts on the retail checkout experience.

Staying up to date with the latest checkout technology and new payment options is only one part of satisfying modern shoppers. The key to future front end success is to understand and plan for these changes to establish the best checkout experience.

Read more in our blog post, "5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar".

Ready to increase consumer engagement at checkout?

Long lines at checkout lead to cart abandonment and missed opportunities. Learn how you can use our 3D virtual store builder to innovate the retail front end and improve checkout experiences.