READYSET STORE FRONT END BUILDER
Define the future of the front end using virtual reality
The ReadySet Front End Builder provides an immersive 3D VR setting that makes it much faster and easier to accurately create, merchandise, and test your retail checkout experience.
Front End Builder
Our 2D online builder allows you to easily configure fixture layouts in front of store space and then accurately plan your retail checkout experience in realistic, 3D virtual reality.
Quickly design store checkouts and queue lines using your browser
Select a store environment and start creating a 2D file of your custom front end. Design an entire checkout area floor plan using adjustable digital fixtures. Once finished, these files can be uploaded into 3D virtual reality for an immersive, virtual store simulation.
Select a front end environment
Choose the front end environment you would like to use for your virtual store simulation and start creating a 2D file of your custom front end. Select from ReadySet store templates like Walmart, grocery, c-store and more.
Use the drag & drop builder
Establish your entire checkout area floor plan using adjustable digital fixtures in our front end builder. Design within the VR environment you selected by dragging and dropping fixtures from the left side panel to create custom front end layouts.
Plan your retail checkout experience using true-to-scale 3D store fixtures like...
Self check and traditional check lanes
Coolers
Gondolas
Queue Line Belts
Queue Line Merchandisers
Easily develop front of store displays and planograms in VR
Utilize 3D product models from the ReadySet library and upload signage imagery to efficiently build your store merchandising innovations. With no inventory management hassles or space constraints, you are able to create unlimited store concept variations within a realistic, virtual store simulation.
Upload in VR to planogram
Import the 2D file you created in ReadySet VR to experience the 3D virtual store builder. Use the product library or upload JDA/Blue Yonder files to merchandise your shelf checkout and traditional checkout point of purchase displays.
Set shopper dwell times
Place virtual shoppers within the front end environment to determine dwell time for impulse buying shopper research.
Redesign the POP display
Develop modular queueing strategies that enhance the shopper experience and increase sales. Virtual reality allows for limitless exploration into how to create a retail checkout experience that meets shopper demands and positions retailers for success.
Understand front end behaviors and improve retail experiences
Research your front ends using eye-tracking VR headsets that collect shopper behavior in real-time. Use your data from the front end builder to present recommendations with evidence of in-store success, such as improved checkout flow or optimized merchandising that increased sales.
Conduct shopper research
Send respondents into your VR front end environments for shopper studies that track accurate eye and path movements. ReadySet’s front end builder measures dwell time, impulse purchases, and more.
Review consumer insights
Shopper research data is displayed in easy-to-understand heatmap reports for informed in-store recommendations.
Discover your winning retail front end strategy
Front end grocery store operations and shopper behavior is changing faster than ever before due to the impact of Covid-19. Perceptions developed from health and safety guidelines have led to drastic impacts on the retail checkout experience.
Staying up to date with the latest checkout technology and new payment options is only one part of satisfying modern shoppers. The key to future front end success is to understand and plan for these changes to establish the best checkout experience.
Read more in our blog post, "5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar".
Ready to increase consumer engagement at checkout?
Long lines at checkout lead to cart abandonment and missed opportunities. Learn how you can use our 3D virtual store builder to innovate the retail front end and improve checkout experiences.