READYSET STORE FRONT END BUILDER
Define the future of the front end grocery store using virtual reality
The ReadySet Front End Builder provides an immersive 3D VR setting to accurately create, merchandise, and test your retail checkout experience.
Create the best checkout experience using front end builder
ReadySet’s 2D online checkout builder allows you to easily configure fixture layouts in front of store space. Then, you can accurately plan your assortment strategy in realistic, 3D virtual reality.
Quickly design store checkouts and queue lines using your browser
Select a store environment and start creating a 2D file of your custom front end. Design an entire checkout area floor plan using adjustable digital fixtures. Once finished, these files can be uploaded into 3D virtual reality for an immersive, life-size visualization.
Select a front end environment
Choose the front end store environment you would like to use for your build space from a diverse range of options like Walmart, grocery, c-store and more. These spaces will establish a true-to-scale floor plan for you to start the creation of your custom front end design.
Use the drag & drop builder
Establish your entire checkout area floor plan using a library of adjustable digital fixtures. Design within the build space you selected by dragging and dropping fixtures from the right side panel to create custom front end layouts.
Plan your retail checkout experience using true-to-scale 3D store fixtures like...
Easily develop front of store displays and planograms in VR
Utilize 3D product models from the ReadySet library and upload signage imagery to efficiently build your store merchandising innovations. With no inventory management hassles or space constraints, you are able to create unlimited store concept variations within a realistic, virtual store simulation.
Upload store front end layouts in VR to planogram
Import the 2D file you created in ReadySet VR for an immersive 3D store experience. Use the product library or upload Blue Yonder .psa files to merchandise your shelf checkout and traditional checkout point of purchase displays.
Examine impulse shopping with shopper dwell times
Place virtual shoppers within the front end environment and determine their dwell time for impulse buying shopper research. Virtual shoppers establish a grocery store checkout line that moves forward for research respondents at a speed you set and adjust.
Redesign the POP display
Develop modular queueing strategies that enhance the shopper experience and increase sales. Virtual reality allows for limitless exploration into how to create a retail checkout experience that meets shopper demands and positions retailers for success.
Understand front end behaviors and improve retail experiences
Research your front ends using eye-tracking VR headsets that collect shopper behavior in real-time. Use your data to present recommendations with evidence of in-store success, such as improved checkout flow or optimized merchandising that increased sales.
Conduct eye-tracking shopper research
Send respondents into your VR front end environments for shopper studies that track accurate eye and path movements. ReadySet’s front end builder measures dwell time, impulse purchases, and more.
Review retail display consumer insights
Shopper research data is displayed in easy-to-understand heatmap reports for informed in-store recommendations. Use consumer insights to enhance in-store checkout flow and optimize the impulse point of purchase to shopper needs.
Functional self-checkouts for research
Utilize virtual self-checkouts to effortlessly assess assortment arrangements within the checkout area and analyze shopper focus as they actively complete their checkout process and engage with screen content.
Assortment & checkout screen heatmaps
Once shoppers complete their purchase experience, their eye-tracking and attention details are displayed through screen heatmaps and data tables. Offering valuable insights into crucial elements like customer dwell time, attention, and behavior during the checkout process.
Discover your winning retail front end strategy
Front end grocery store operations and shopper behavior is changing faster than ever before due to the impact of Covid-19. Perceptions developed from health and safety guidelines have led to drastic impacts on the retail checkout experience.
Staying up to date with the latest checkout technology and new payment options is only one part of satisfying modern shoppers. The key to future front end success is to understand and plan for these changes to establish the best checkout experience.
Read more in our blog post, "5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar".
Ready to increase consumer engagement at checkout?
Long lines at checkout lead to cart abandonment and missed opportunities. Learn how you can use our 3D virtual store builder to innovate the retail front end and improve checkout experiences.