These are the frequently asked questions about ReadySet software and services. If we do not answer your question here, please feel free to visit our contact us page and send us a message or give us a call at (920) 632-6424.
How can virtual reality be used in retail?
Virtual reality in retail is used to create realistic consumer shopping experiences and lab environments where brands or retailers can build, plan, and test innovations. There are many organizations currently incorporating VR to improve their in-store experiences, establishing virtual stores for consumers to shop, and utilizing virtual retail labs for retail innovation. As virtual reality technology advances and the required hardware becomes more accessible to the public, it will likely become even more relevant in retail through the introduction of v-commerce shopping. V-commerce is similar to e-commerce because it is remote shopping over the internet, but it incorporates the in-store experience through consumers navigating a virtual store like they would in-person.
Is the typical retailer ready for VR?
As technology continues to advance rapidly and consumer preferences change faster than ever before, there is no better time for retailers to begin incorporating VR technology into their business strategy. Many of today's top manufacturers and retailers are already utilizing VR in retail processes for planning and testing, as it requires less resource investment and provides more efficient analytics and data than most traditional methods used in the physical world. Early adopters of retail virtual reality practices are actually setting themselves up for success as it is expected that eventually VR will radically influence customer experiences in the future and become the next form of digital commerce.
What is a virtual retail lab?
A virtual retail lab is a physical innovation lab recreated in VR to provide an easier and faster way to get your products to market. Virtual labs offer complete customization to your needs and do not require the space, time, and maintenance commitments of physical lab fixtures, products and signage. The main advantage of virtual retail labs is that they accelerate the retail innovation process so you can get your merchandising or product ideas to market faster.
What is ReadySet?
ReadySet is a provider of virtual reality software for manufacturers and brands to innovate. The ReadySet software is designed for users to autonomously build their virtual retail lab environments, plan visual merchandising or product concepts, and then instantly test their ideas by conducting research that generates real-time behavioral data.
Model Library FAQs
Does ReadySet keep a repository of 3D models?
How often do you add new products to the model library?
ReadySet models and adds new items to the model library on a daily basis.
What dictates the products that are added to the model library?
The types of products we model and time they are added to the library are dictated by the needs of our clients and inventory provided by our retail partners. It is also important to note that the model library is accessible by the entire ReadySet user community. In instances where certain fixtures, signage and products may be considered intellectual property, then they can be created and added to a private library only accessible by that organization.
What if we have a unique fixture or display that is not available in the library?
ReadySet can create anything you want in order to establish your virtual retail environment.
How do you planogram in VR?
Planogramming in virtual reality offers a faster way to establish, optimize, and test your visual merchandising. ReadySet virtual planogramming allows you to move fixtures, add products or create signage with the simple click of a button. It provides an easy, online way to collaborate on merchandising with others in your organization and forgos the hassles of managing inventory or space. ReadySet also offers JDA (Blue Yonder) integration that allows you to import your JDA files and auto populate entire planograms into 3D virtual reality.
How do you share virtual planograms?
Virtual planogram files can be sent and opened between ReadySet users for ease of collaboration and sharing. You can also take 2D screenshots of your VR planogram or use the 360 photo viewer tool in ReadySet to share your 3D merchandising plans internally or in an external presentation.
Retail Environment FAQs
How do you make a virtual store?
You can quickly create your own virtual store using the established retail environments in ReadySet. These virtual retail environments provide 100% to scale replicas of real-life storefronts that allow you to create the most realistic in-store experience for shoppers.
What retail environments are offered in ReadySet?
ReadySet virtual reality store environments include Target, big box, grocery, club, drugstore, convenience store, front end and an endcap/product showcase. All environments are customizable and can be altered to provide a certain look by changing the store colors and adding brand logos. Although these are the standard retail lab environments provided in ReadySet, anything can be created in virtual reality that would be in the physical world. ReadySet offers services to assist you in the creation and design of any retail project, including category reinventions, innovation stores, and more.
VR Research FAQs
What is Virtual Reality Market Research?
Virtual Reality Market Research (VR Market Research) is the action of gathering consumers' need and preference information using retail store simulations. Virtual reality provides the ability to recreate the in-store experience in a life-size, realistic manner that draws out accurate consumer behaviors. VR headsets also offer precise eye-tracking and data analytics that produce superior customer insights compared to traditional research methods.
Is virtual reality a proven method for market research?
Yes, virtual reality is a proven technology that is currently in mainstream business use for training, research, and construction visualization. There are numerous VR validation studies that compare how consumers’ behave in virtual reality and real life to show how it is incredibly useful for market research. These studies have shown that virtual reality accurately replicates the in-store experience for shoppers through life size environments. The realism of VR elicits natural behaviors that allow researchers to cost-effectively test and identify successful retail solutions before they are implemented in retailers.
Where can VR research be conducted?
Virtual reality market research involves the use of hardware that can be easily shipped via common carrier or brought along during air travel, so your lab can essentially be set up anywhere with an area of at least 10ft x 12ft. This means that you are able to conduct ReadySet VR Research in numerous easy to access locations such as an office at your organization, a hotel conference room, or even at home.
How is marketing research data collected in VR?
The virtual reality headset, controllers, and base stations used in conducting market research feature the latest technology in collecting precise data such as eye movement, objects of interest, fixation time, and more. As you conduct market research in ReadySet VR, the software is collecting 60 data points per second that will be used in establishing robust respondent behavioral reports.
What data and analytics does VR research output?
VR research provides behavioral reports that can be used in combination with declarative data. ReadySet offers a dashboard view of aisle heat maps, path tracking heat maps and a detailed product information table. This data provides information on what items are noticed, what items are purchased, and the time it takes to find the items. This information can be further analyzed when compared to the shoppers’ declared attitudes and impressions gathered from a customized survey given after the virtual reality experience.
What types of marketing research can be conducted in ReadySet?
Any kind of market research you can conduct in the real world can be replicated in virtual reality. Virtual reality consumer research makes it easy to gain insights on new products, package design, promotions, assortments and planograms, displays, and more.
Online Virtual Research FAQs
What is online virtual research?
Online virtual research is a secondary way to conduct market research in ReadySet that allows you to send consumers shopping studies online and collect their data from a standard webcam and mouse. It utilizes your established virtual reality environments so respondents can navigate and shop using their own computer or tablet. Online virtual research offers a way to perform large-scale, cost effective online studies with more realistic shopping experiences that provide higher quality data.
What are the differences in outputs between online virtual research and virtual reality research?
While both research methods will provide the same data outputs, information collected from online virtual research webcam and mouse tracking will not be as robust and succinct as what is provided from the advanced nature of virtual reality research. Virtual reality research offers the most realistic shopping experience due to its immersive quality and incredibly accurate insights via eye tracking that is built into the headset. Online virtual research provides an improved way to conduct research and gather information online from remote respondents with a computer. It will offer superior insights and data compared to traditional online survey methods.
Want to learn more?
Get a free demo of ReadySet retail software and learn how virtual reality can help improve your organizational performance.