Get an all-in-one storefront solution

Develop and test merchandising for all of your specific storefront needs in one virtual reality platform.

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Select store format / lab environment

Instantly set up a retail lab store using ReadySets 100% true to scale virtual reality grocery, club, convenience, drug, front end and showcase environments that can be easily adapted to fit any project needs.


Grocery / big box

Innovate within the grocery store to understand how shoppers behave when finding or purchasing food and beverage products.



Identify the best ways to market and display large, wholesale quantities of products in a warehouse club store.


Convenience store / gas station

Test the performance of snacks, drinks and other supplies that would be in a convenience store or gas station.



Explore retail solutions and planogram layouts for drugstore cosmetics, consumables, household goods and more.


Front end

Discover optimal impulse item merchandising at both traditional checkouts and self-checkouts at the front end.


Endcap / Showcase

The single gondola endcap and product showcase are ideal to gather very specific data or test package design.

Customize lab environments

Create anything in virtual reality that you would in the physical world, including category reinventions and innovation stores. ReadySet offers services to assist you in the customization and design of a virtual reality environment that meets your organizational needs and goals. If you would like further information on custom VR projects, please contact us.


Front end builder

Accurately create, merchandise, and test your checkout area in an immersive 3D VR setting with the ReadySet Front End Builder.


Optimize checkout area layouts

Build custom self check layouts with various fixture types and select from different traditional check lane options.

Establish ideal planograms

Planogram both shelf checkout and traditional checkout areas using the ReadySet product library.

Understand front end behaviors

Perform VR research using eye tracking on the checkout areas you created to generate virtually instant retail heatmaps.

Get started with ReadySet

Schedule a free demo and explore the VR tools and services that can improve your business.