How VR technology is shaping 2022 Retail
Virtual reality is providing a collaborative space for innovation despite 2021 global supply chain realities.
Learn how CPGs are using virtual reality to innovate amid inventory shortage
Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. As retailers were ramping up their assortments with more brands and niche products, a global manufacturing disruption altered their ability to do so. Categories that were once highly saturated with numerous brands and product options are now only offering half of previous assortments.
The problem is that manufacturers face such limited inventory that it is challenging to obtain products for innovation purposes. This does not mean that retail store planning should cease to exist. In fact, the rapidly changing circumstances have made it more important than ever. It is time for retailers to find a new way to innovate in-store ideas that does not involve physical products and labs.
HOW CAN RETAILERS OPTIMIZE THEIR GOODS AND SERVICES AT A TIME WHERE RETAIL JOBS REMAIN UNFILLED AND PRODUCT INVENTORY IS DESPERATELY REQUIRED IN STORES?
One technology that companies are taking advantage of for retail innovation is virtual reality (VR). This white paper explores how CPG companies are using VR and includes information on the topics of:
- 3D product library
- Digital store planning
- VR market research
- Customer insights
- Case Study: Does Life-Size VR Replicate Real-World Testing
Download White Paper
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