Technology
Candy, Bar, and Snack Industry use VR to Keep Up with Consumers
Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…
Read MoreIce Cream Category Leverages VR Innovation for Sales Growth
Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…
Read More8 Applications of Virtual Reality Shopper Market Research Studies
Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…
Read MoreTech To Watch From Chicago’s 2024 Retail Innovation Conference
The Retail Innovation Conference & Expo 2024 explored AI, brand activations, immersive experiences and how culture can offer a better way to understand consumers than demographics. The 2024 Retail Innovation Conference in Chicago was a hub of groundbreaking ideas and emerging technologies, setting the stage for the future of retail. This year’s conference highlighted the…
Read More3D and VR Software Enhancing Retail Assortment Planning
As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…
Read MoreHow VR is Revolutionizing Packaging Design and Research
Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…
Read MoreTop CPG Trends to watch in 2024
With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…
Read MoreWhat is Extended Reality (XR): Definition, Solutions, and Examples
From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…
Read MoreSelf Checkout Technology for the Best Checkout Experiences
Explore innovative retail checkout counter ideas driven by the latest self checkout trends. These new front of store technologies are elevating brands with unique competitive advantage. In the retail industry, it’s universally recognized that creating a delightful customer experience is paramount. Years of research has revealed that the retail checkout experience is one of the…
Read MoreHas the Apple Vision Pro solved VR headset adoption friction?
Update: Apple has officially announced that the highly anticipated Apple Vision Pro is set to be released in the U.S. on February 2, 2024. After waiting years for an Apple virtual reality release date, we uncover what the Apple Vision Pro has to offer and what it means for VR adoption. Has Apple created the…
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