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VR STATISTICS & STUDIES
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Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
Case Studies
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White Papers
Virtual Workflow, Real Profit: The ROI of VR in Retail, CPG and DG
Explore how virtual reality is streamlining retail store planning and research operations. Discover ROI potential of retail VR through case studies and data showcasing cost savings and enhanced customer engagement.…
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The Role of Digital Twin Technology in 2023 Retail
Understand the potential of digital twins in retail. Explore ReadySet’s practical VR solutions to begin your digital transformation with 3D merchandise planning, retail space planning optimization, shopper research, and more.…
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How VR technology is shaping 2022 Retail
Amidst supply chain disruptions and labor shortages, retailers turn to VR for innovative solutions. Explore how CPG companies optimize products and services through VR market research and digital store planning.…
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Pharmacy Merchandising Tech: 5 Powerful Ways to Boost OTC Sales
Here’s a staggering fact: Americans now buy over-the-counter (OTC) products 26 times a year-that’s 8x more often than they visit the doctor. With the OTC market exploding from 42 billion to 70 billion by 2033, the race is on for shelf space in 750,000+ stores. But here’s the problem, 44% of shoppers discover over-the-counter products…
How to Use 3D VR for Smarter Store Layout and Design
Explore how VR is revolutionizing grocery store layout and design planning by offering enhanced blueprint visualization in immersive 3D environments. Grocery store layout strategy is essential for establishing a positive and productive customer experience. A thoughtfully designed layout not only improves convenience but also fosters a sense of discovery, leading to longer, more enjoyable shopping…
Sauce & Condiment Sales Heat Up as New Tech Helps Out
Young Millennials and Gen Z consumers have fueled a boom in hot sauce trends and condiment sales. This surge is pushing leading brands and retailers to elevate their game with smarter virtual product innovation and assortment optimization. The condiment and hot sauce industry is thriving in 2024, driven by evolving consumer tastes and the growing…
Candy, Bar, and Snack Industry use VR to Keep Up with Consumers
Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…
Ice Cream Category Leverages VR Innovation for Sales Growth
Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…
8 Applications of Virtual Reality Shopper Market Research Studies
Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…
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