How VR technology is shaping 2022 Retail

Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. As retailers were ramping up their assortments with more brands and niche products, a global manufacturing disruption altered their ability to do so. Categories that were once highly saturated with numerous brands and product options are now only offering half of previous assortments.

The problem is that manufacturers face such limited inventory that it is challenging to obtain products for innovation purposes. This does not mean that retail store planning should cease to exist. In fact, the rapidly changing circumstances have made it more important than ever. It is time for retailers to find a new way to innovate in-store ideas that does not involve physical products and labs.

HOW CAN RETAILERS OPTIMIZE THEIR GOODS AND SERVICES AT A TIME WHERE RETAIL JOBS REMAIN UNFILLED AND PRODUCT INVENTORY IS DESPERATELY REQUIRED IN STORES?

Now, businesses are taking advantage of VR for retail innovations that will reduce the strain of research expenses and lengthy innovation processes. This retail analytics white paper explores how CPG companies are using VR to stay competitive in an evolving market. Read more about information on the topics of:

• 3D product library
• Digital store planning
• VR market research
• Customer insights
• Case Study: Does Life-Size VR Replicate Real-World Testing?

Download our VR white paper for free to learn more about new retail innovations for creating supply chain solutions.