Online Virtual Shopper Research

Consumer needs, preferences and behaviors are continuously changing faster than ever before. As the demand for innovation increases, so does the importance of understanding the insights behind it.

Traditional in-person testing methods can be costly and impractical. Although online research is more affordable and easy to execute, viewing exercises using 2D images offers sub-optimal data that is inadequate at validating how successful an idea will be in market.

ReadySet Online Virtual Research replicates in-store experiences through interactive, high quality, 3D retail environments. It facilitates effective remote research studies and generates robust behavioral data to accurately identify impactful shopper insights. Respondents navigate and shop intuitive, realistic, store environments on a computer, while their activity is tracked in real-time through the basic webcam and mouse. This process allows you to efficiently test store layouts, product packaging, promotional signage, and planograms using easily accessible online participants.

ReadySet Online Virtual Research utilizes the unique behavioral research method of dynamic attention tracking to reveal what respondents’ are looking at in the store and on the shelf. It captures over 60 data points per second, which provides behavioral metrics such as eye gaze tracking, path tracking, mouse movements, shelf pickups, purchases and findability times. ReadySet Online Virtual Research empowers you with superior shopper insights gained quickly, easily and affordably from large scale remote studies.

Accelerate your retail innovation process with ReadySet.