Virtual Store Merchandise Planning & Testing

Discover the transformative impact of virtual store merchandise planning and testing on the retail innovation process in this enlightening ReadySet explainer video. Witness how Consumer Packaged Goods (CPGs) and retailers harness the power of virtual reality technology to revolutionize the creation and testing of store assortments and layouts.

The video unveils the immersive experience of a ReadySet user or shopper research respondent, navigating within a lifelike 3D store environment and engaging with true-to-size products. For Category Management teams, ReadySet becomes a visual playground, offering a preview of how assortments will manifest during implementation.

Shopper Insights teams are armed with the ability to track shopper eye gaze, conducting invaluable studies that unravel insights into assortment optimization and success. The realistic 3D store environments provided by ReadySet become a canvas for understanding shopper behavior and preferences.

Finally, sales teams can leverage these dynamic 3D sets and predictive analysis data to elevate pitch presentations. Immerse your audience in a visual journey, showcasing ideas in a compelling and data-driven manner. ReadySet VR isn't just a tool; it's a game-changer in the retail landscape, bridging the gap between imagination and strategic decision-making.