A Guide to Retail Innovation in a Post-Pandemic Market

COVID-19 and the digital transformation has changed consumer demands. CPG innovation is now more important than ever as retail continues to respond to those changes. Store design and omni-channel experiences must undergo both short term and long term modifications. The winners in the post-pandemic world will be those who lead by example through retail innovation, using data analytics and customer insights to improve customer experiences.

To innovate more efficiently, the world's most successful CPG companies are using virtual reality to test new shopping experiences without investing in physical space and inventory. These VR stores offer a cost-effective method for store planning and conducting market research.

This retail marketing white paper explores how companies are using virtual reality for innovation in the retail industry. It includes three real-life retail innovation examples that demonstrate assortment optimization, aisle reinvention, and category reinvention case studies conducted in VR:

• Case Study: Cracker Assortment Optimization
• Case Study: Barilla Pasta Aisle Reinvention
• Case Study: Men’s Grooming Category Reinvention

Download our retail marketing white paper for free to discover ideas for new CPG innovations by utilizing virtual reality.