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Pharmacy Merchandising Tech: 5 Powerful Ways to Boost OTC Sales
Here’s a staggering fact: Americans now buy over-the-counter (OTC) products 26 times a year-that’s 8x more often than they visit the doctor. With the OTC market exploding from 42 billion to 70 billion by 2033, the race is on for shelf space in 750,000+ stores. But here’s the problem, 44% of shoppers discover over-the-counter products…
8 Important Retail Merchandising KPIs in Category Management
Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced research…
4 ways to use VR for retail innovation in 2021
CPG companies and retailers can now take advantage of virtual reality technology to more efficiently build retail labs, merchandise stores, and conduct consumer research. The lasting effects of the 2020 pandemic have dramatically changed technology use, consumer behaviors, and brick and mortar store operations. Executives are working from home and physical stores are constantly evolving…
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