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4 Ways Virtual Reality Is Used in Business

April 1, 2021 | Kayla Nantelle

Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication.

When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a better understanding of VR and AR in retail scenarios and how it can be utilized to elevate your brand. Identify whether VR is an option for your own business by reading through the four points below.

1. VR Can Help Retailers Innovate

VR trends in retail include creating virtual stores with engaging shopping experiences and testing brick and mortar ideas before they are introduced in-store. Retailers can utilize immersive store experiences to conduct VR market research and better understand their customer experience. Virtual reality consumer research uses VR headsets and eye tracking to uncover data that is used in identifying consumer insights.

These virtual retail labs are established using 3D planogram software that allows for planning store environments while using less time and money. This type of VR store planning software provides consumer goods companies with the ability to construct and study anything they would in real life.

2. VR Can Give Designers a Pre-Build Walkthrough

If you work as a home designer, architect, or contractor, then you may be interested to learn about VR in construction. VR technology in business or residential construction assists in showing customers what their building will look like before it’s even built.

Use of 3D models and a virtual reality simulation will provide clients with a life-size replica of their future building. This will allow builders and clients to be on the same page from the very beginning of the partnership.

3. VR Can Help Train Healthcare Employees

Virtual reality has a lot of potential for helping people encounter high-stress situations while avoiding real-life risks. In healthcare, VR simulations can be used to assist medical students and staff in learning how to prepare for trauma patients.

Immersive VR is able to replicate entire surgical scenarios. These VR experiences can include paramedics rattling off patient symptoms, nurses urging treatment decisions, and distraught family members. Surgical VR simulations can properly train medical professionals for high-stakes, low-frequency events in a safe and no-risk environment.

4. VR Can Be Used in The Car Industry

Similarly to its use in healthcare, VR can also be used for training in the automotive industry. Assembly line workers and car mechanics can undergo virtual simulations that teach them how to perform their duties in a risk-free environment.

Imagine being able to sit inside of a car before it is built. Designers are now able to use headset based VR to test vehicle parts, features, and colors before it is ever constructed. This saves car manufacturers a ton of time and money. Virtual reality technology also allows customers to view a car in 3D and even take it for a test drive.

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