HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?

HP Reverb Omnicept VR Headset on table next to HTC Vive Eye Pro VR Headset

FacebookTweetLinkedInEmail VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail…

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5 Holiday Shopping Predictions & Recommendations for 2021

Women in masks holding gifts while Christmas shopping

FacebookTweetLinkedInEmail The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts…

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Eye-Tracking VR Technology is Changing the Retail Industry

Woman shopping in virtual reality grocery store with eye tracking heatmap

FacebookTweetLinkedInEmail Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality.…

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8 Important Retail Merchandising KPIs in Category Management

Retail Merchandising KPIs

FacebookTweetLinkedInEmail Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced…

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