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Candy, Bar, and Snack Industry use VR to Keep Up with Consumers - Woman wearing a VR headset in a 3D convenience store looking at snack aisle

Candy, Bar, and Snack Industry use VR to Keep Up with Consumers

Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…

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Woman shopping in virtual reality grocery store with eye tracking heatmap

Eye-Tracking VR Technology is Changing the Retail Industry

Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…

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Man shopping a pasta aisle reinvention using virtual reality

7 Retail Industry Trends to Watch Out for in 2021

Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…

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Doctor using virtual reality to simulate brain surgery

4 Ways Virtual Reality Is Used in Business

Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication. When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a…

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Retail Merchandising KPIs

8 Important Retail Merchandising KPIs in Category Management

Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced research…

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4 Ways to use VR for Retail Innovation in 2021 Blog Post

4 ways to use VR for retail innovation in 2021

CPG companies and retailers can now take advantage of virtual reality technology to more efficiently build retail labs, merchandise stores, and conduct consumer research. The lasting effects of the 2020 pandemic have dramatically changed technology use, consumer behaviors, and brick and mortar store operations. Executives are working from home and physical stores are constantly evolving…

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