Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
Case Studies
Grocery Store Aisle Reinvention
Uncover how a CPG client leveraged virtual reality predictive analysis to enhance aisle design, lifting category sales by 3.5%. Explore the impactful use of VR research in understanding consumer engagement.…
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Retail Store Design Optimization
Discover how a financial services provider optimized their new retail store design using ReadySet VR. Through virtual reality assesment, the client enhanced customer satisfaction and operational efficiency while saving millions.…
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Product Innovation Pitch Deck
Explore how a healthcare CPG company revolutionized their product presentations with VR and captivated a big box retailer. Using immersive VR in their product pitches fostered engagement, understanding, and sales.…
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White Papers
A Guide to Retail Innovation in a Post-Pandemic Market
Discover how leading CPG companies are innovating store retail experiences post-pandemic by utilizing virtual reality technology. Explore ReadySet VR case studies on 3D assortment optimization, aisle reinvention, and category reinvention.…
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ReadySet Blog
How to Use 3D VR for Smarter Store Layout and Design
Explore how VR is revolutionizing grocery store layout and design planning by offering enhanced blueprint visualization in immersive 3D environments. Grocery store layout strategy is essential for establishing a positive and productive customer experience. A thoughtfully designed layout not only improves convenience but also fosters a sense of discovery, leading to longer, more enjoyable shopping…
Sauce & Condiment Sales Heat Up as New Tech Helps Out
Young Millennials and Gen Z consumers have fueled a boom in hot sauce trends and condiment sales. This surge is pushing leading brands and retailers to elevate their game with smarter virtual product innovation and assortment optimization. The condiment and hot sauce industry is thriving in 2024, driven by evolving consumer tastes and the growing…
Candy, Bar, and Snack Industry use VR to Keep Up with Consumers
Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…
Ice Cream Category Leverages VR Innovation for Sales Growth
Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…
8 Applications of Virtual Reality Shopper Market Research Studies
Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…
Tech To Watch From Chicago’s 2024 Retail Innovation Conference
The Retail Innovation Conference & Expo 2024 explored AI, brand activations, immersive experiences and how culture can offer a better way to understand consumers than demographics. The 2024 Retail Innovation Conference in Chicago was a hub of groundbreaking ideas and emerging technologies, setting the stage for the future of retail. This year’s conference highlighted the…
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