Explore how a healthcare CPG company revolutionized their product presentations with VR and captivated a big box retailer. Using immersive VR in their product pitches fostered engagement, understanding, and sales.


Product Innovation Pitch Deck


In an increasingly competitive healthcare industry, a leading healthcare CPG company recognized the need to revolutionize product presentations through VR to pitch their product idea to a prominent big box retailer.


The primary objective was to captivate the retailer, foster engagement, enhance understanding, and drive sales through immersive VR presentations. The company aimed to revolutionize their approach to product presentations, leveraging the power of VR and the data it provides to create memorable and impactful experiences that would leave a lasting impression and prompt the retailer to support the product idea.


Utilizing ReadySet’s advanced 3D modeling, interactive interfaces, and realistic simulations, the healthcare CPG company developed virtual environments where users could actively engage with their healthcare products. These interactions generated valuable insights that the client incorporated into customized VR presentations.


By utilizing the data from the VR experience, the company successfully promoted their products and captured the attention of the big box retailer, making a compelling case for their innovative healthcare solutions. The key results and achievements include:

  1. Increased Retailer Engagement: The VR presentations captivated the retailer, fostering a high level of engagement and interest in the healthcare CPG's product idea.
  2. Enhanced Understanding: The retailer gained a deeper understanding of the product features, benefits, and applications, leading to better-informed decision-making.
  3. Positive Brand Perception: The innovative use of VR presentations demonstrated the CPG’s commitment to cutting-edge solutions, positioning them as industry leaders.
  4. Higher Sales Potential: The engaging and memorable VR experience left a lasting impression on the retailer, increasing the likelihood of future business and a long term partnership.
  5. Competitive Advantage: By leveraging the power of ReadySet VR, the healthcare CPG differentiated themselves from competitors, gaining a competitive edge in the market.


The successful implementation of VR presentations by the healthcare CPG company proved to be a game-changer in their product pitch to the big box retailer. The company experienced increased sales and expanded their market share, ultimately driving success and positioning them as industry leaders committed to delivering exceptional solutions.


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