READYSET CASE STUDY
Messaging, Placement & Assortment Planning
Introduction
A leading CPG was focused on optimizing all aspects of a planned food channel program prior to starting production.
Objective
The CPG’s objective was to make data-driven decisions regarding program messaging, assortment, and placement before initiating production.
Methodology
Using ReadySet virtual reality software, we created virtual replications of three display messaging concepts and three corresponding assortment mixes. These virtual displays were strategically placed at various locations throughout the grocery trip to simulate real-world scenarios. By leveraging VR eye-tracking capabilities for predictive analysis and consumer feedback, the client was able to evaluate the performance of different messaging, assortment, and placement options to identify the most impactful combination.
Results
The analysis of the virtual simulations yielded significant insights for our client. By leveraging predictive analysis and virtual testing, the client determined the messaging and assortment mix that resonated best with the target shopper. Furthermore, they identified the optimal display placements within the store that resulted in the highest conversion rates.
Conclusion
Our client was able to make informed decisions that significantly improved sell-through. By selecting the most effective messaging, assortment, and placement options, the program achieved a 6% increase in sell-through relative to the other alternatives. This enhancement resulted in the max return on investment, proving the value of VR for program optimization.
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