READYSET CASE STUDY
Grocery Aisle Reinvention
Introduction
A consumer packaged goods (CPG) client reimagined their food category within a prominent US retailer's store.
Objective
Our goal was to simplify assortment organization, enhance the within-aisle experience, provide usage inspiration, and generate a measurable category lift. By utilizing virtual reality and predictive analysis, we sought to evaluate design concepts and develop a compelling business case for implementation.
Methodology
Two leading design concepts, along with the current state, were conceptualized using ReadySet VR. The virtual environments were tested with consumers using eye tracking, dwell, path tracking, and conversion metrics. These measurements allowed the client to compare the performance of the design options and determine how they fared against the current state control.
Results
The analysis of the virtual shopping tests yielded significant findings. They determined that Concept A outperformed Concept B, delivering substantially better results. Moreover, Concept A generated a significant category lift of 3.5% compared to the current state. This lift provided our client with the necessary data to develop ROI calculations and build a compelling business case for moving the project forward with their retail partner.
Cost Savings
Furthermore, the analysis revealed an interesting outcome regarding the winning Concept A. During the study certain features and elements were identified within the concept that went unnoticed by shoppers and had minimal impact on the resulting lift. Consequently, it was decided that these items could be removed from the concept, resulting in a cost-saving opportunity of $370K for in-store implementation.
Conclusion
Through collaboration with the CPG client and the US retailer, they successfully determined the selection of the most effective design concept for aisle reinvention. By leveraging ReadySet VR and conducting immersive shopping tests, they were able to identify the winning concept, quantify its impact on the category, and uncover cost-saving opportunities before implementation. This case study exemplifies the power of virtual reality in informing design decisions, driving category lift, and optimizing resource allocation for enhanced retail experiences.
Launch your VR success story
More Case Studies
Messaging, Placement & Assortment Planning
Learn how a leading CPG utilized VR technology for predictive analysis and consumer feedback to optimize their food channel program, achieving a 6% increase in sell-through relative to other alternatives.…
Read More
Product Innovation Pitch Deck
Explore how a healthcare CPG company revolutionized their product presentations with VR and captivated a big box retailer. Using immersive VR in their product pitches fostered engagement, understanding, and sales.…
Read More
Retail Store Design Optimization
Discover how a financial services provider optimized their new retail store design using ReadySet VR. Through virtual reality assesment, the client enhanced customer satisfaction and operational efficiency while saving millions.…
Read MoreExperience VR solutions firsthand - Book your demo
Discover a suite of powerful VR tools designed to revolutionize your business operations. From cost-saving measures to streamlined processes and boosted sales, uncover the endless possibilities that ReadySet VR technology brings to your company's success.