Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
Case Studies
Grocery Store Aisle Reinvention
Uncover how a CPG client leveraged virtual reality predictive analysis to enhance aisle design, lifting category sales by 3.5%. Explore the impactful use of VR research in understanding consumer engagement.…
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Retail Store Design Optimization
Discover how a financial services provider optimized their new retail store design using ReadySet VR. Through virtual reality assesment, the client enhanced customer satisfaction and operational efficiency while saving millions.…
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Product Innovation Pitch Deck
Explore how a healthcare CPG company revolutionized their product presentations with VR and captivated a big box retailer. Using immersive VR in their product pitches fostered engagement, understanding, and sales.…
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White Papers
Virtual Workflow, Real Profit: The ROI of VR in Retail, CPG and DG
Explore how virtual reality is streamlining retail store planning and research operations. Discover ROI potential of retail VR through case studies and data showcasing cost savings and enhanced customer engagement.…
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The Role of Digital Twin Technology in 2023 Retail
Understand the potential of digital twins in retail. Explore ReadySet’s practical VR solutions to begin your digital transformation with 3D merchandise planning, retail space planning optimization, shopper research, and more.…
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How VR technology is shaping 2022 Retail
Amidst supply chain disruptions and labor shortages, retailers turn to VR for innovative solutions. Explore how CPG companies optimize products and services through VR market research and digital store planning.…
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3D and VR Software Enhancing Retail Assortment Planning
As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…
How VR is Revolutionizing Packaging Design and Research
Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…
Top CPG Trends to watch in 2024
With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…
What is Extended Reality (XR): Definition, Solutions, and Examples
From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…
The 6 Different Types of Planograms
When creating a planogram, the first step is to consider which type needs to be created. We will explore numerous planogram examples and how they are intended to serve different retail purposes. Category Management is a strategic discipline focused on defining and managing product categories within a retail store. A pivotal tool in achieving this…
5 New Shopper Behaviors Shaping 2023 Holiday Trends
The 2023 holiday shopping season includes several new and intriguing behaviors that are altering the retail landscape. The approaching holiday months are often considered the biggest and most important time of the year for retail in terms of sales and revenue. Shoppers increase their spending on gifts, decorations, food, and other holiday-related items. This creates…
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