Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
Case Studies
Grocery Store Aisle Reinvention
READYSET CASE STUDY Grocery Aisle Reinvention Back to case studies Introduction A consumer packaged goods (CPG) client reimagined their food category within a prominent US retailer’s store. Objective…
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Retail Store Design Optimization
READYSET CASE STUDY Retail Store Design Optimization Back to case studies Introduction An on-premise financial services provider wanted to optimize their new store concept. Objective Their goal was…
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Product Innovation Pitch Deck
READYSET CASE STUDY Product Innovation Pitch Deck Back to case studies Introduction In an increasingly competitive healthcare industry, a leading healthcare CPG company recognized the need to revolutionize…
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White Papers
Virtual Workflow, Real Profit: The ROI of VR in Retail, CPG and DG
Explore how virtual reality is streamlining retail store planning and research operations. Discover ROI potential of retail VR through case studies and data showcasing cost savings and enhanced customer engagement.…
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The Role of Digital Twin Technology in 2023 Retail
Understand the potential of digital twins in retail. Explore ReadySet’s practical VR solutions to begin your digital transformation with 3D merchandise planning, retail space planning optimization, shopper research, and more.…
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How VR technology is shaping 2022 Retail
Amidst supply chain disruptions and labor shortages, retailers turn to VR for innovative solutions. Explore how CPG companies optimize products and services through VR market research and digital store planning.…
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How Retail is Using VR to Innovate Planograms Amid Product Shortage
The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…
6 Things in Future Gas Stations and Convenience Stores
Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…
5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar
New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…
HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?
VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…
5 Holiday Shopping Predictions & Recommendations for 2021
The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…
Eye-Tracking VR Technology is Changing the Retail Industry
Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…
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