Virtual Reality Shopper Research

Consumer needs, preferences and behaviors are continuously changing faster than ever before. As the demand for innovation increases, so does the importance of understanding the insights behind it.

Traditional in-person testing methods require significant investment in space and inventory. The construction and maintenance of physical innovation labs can make gathering insights an expensive and laborious process that does not acknowledge the speed of business.

ReadySet Virtual Reality Research replicates in-store experiences through immersive, high-quality 3D retail environments. It facilitates efficient retail shopper studies and generates robust behavioral data to accurately identify impactful shopper insights.

Respondents navigate and shop intuitive, realistic store environments using VR headsets with eye-tracking that collects their activity in real time. Virtual reality replicates real life shopping experiences that allow you to accurately test store layouts, product packaging, promotional signage, and planograms using a single, autonomous platform.

ReadySet VR Research offers incredibly accurate behavioral insights due to its realistic life-sized visuals. Headsets have advanced built-in motion and eye-tracking capabilities that capture up to 90 data points per second. They collect in-depth behavioral metrics such as fixation points, path tracking, shelf pickups, purchases and findability times.

ReadySet Virtual Reality Research empowers you with superior shopper insights that validate successful in-store solutions and get your ideas to market faster. Accelerate your retail innovation process with ReadySet.