The Role of Digital Twin Technology in 2023 Retail

The terms digital twin and metaverse have entered the vocabulary of retail industry experts and leaders. But what do they mean? We define what a digital twin is, digital twin retail use cases with examples and how your brand can join the metaverse movement.

Here’s your sneak peak:

A digital twin is a virtual replica of a physical object or system created through digital twin modeling, also known as 3D modeling. A retail digital twin is a virtual replica of a physical retail store, enabling retailers to simulate and optimize store operations in a virtual environment.

The metaverse is a virtual space that is created and maintained by computer software. It allows users to interact with each other and virtual objects in a virtual reality environment. From a retail perspective, the metaverse establishes the next evolution of shopping, called v-commerce (virtual reality shopping). Where brands can establish new experiences to sell products and engage with customers.

THE METAVERSE IS THE NEXT EVOLUTION OF THE INTERNET AND THE KEY TO RETAILERS STAYING RELEVANT TO THEIR CUSTOMERS. SO HOW CAN YOUR BRAND GET INTO THE METAVERSE?

ReadySet VR software provides a disciplined, immediately applicable and ROI-based entry point into Metaverse resource positioning. Read about our current retail digital twin uses cases and examples in areas such as:

1. Merchandise Planning
2. Store Layout Optimization
3. Asset Management
4. Employee Training
5. Customer Experiences

Download our digital twin and metaverse white paper for free to learn how your brand can keep up with your customers.