Category Management
5 Best Retail Design Presentation Ideas
Knowing how to present your product to retailers is critical in nailing your next sales pitch. The following sales pitch presentation examples provide tips on how to better engage potential investors. 1. Deliver a personalized message to your target audience The first step in creating a sales pitch presentation is to understand your target audience.…
Read MoreHow Retail is Using VR to Innovate Planograms Amid Product Shortage
The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…
Read More5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar
New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…
Read More8 Important Retail Merchandising KPIs in Category Management
Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced research…
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