Digital Twins
Pharmacy Merchandising Tech: 5 Powerful Ways to Boost OTC Sales
Here’s a staggering fact: Americans now buy over-the-counter (OTC) products 26 times a year—that’s 8x more often than they visit the doctor. With the OTC market exploding from 42 billion to 70 billion by 2033, the race is on for shelf space in 750,000+ stores. But here’s the problem, 44% of shoppers discover over-the-counter products…
Read MoreHow to Use 3D VR for Smarter Store Layout and Design
Explore how VR is revolutionizing grocery store layout and design planning by offering enhanced blueprint visualization in immersive 3D environments. Grocery store layout strategy is essential for establishing a positive and productive customer experience. A thoughtfully designed layout not only improves convenience but also fosters a sense of discovery, leading to longer, more enjoyable shopping…
Read MoreSauce & Condiment Sales Heat Up as New Tech Helps Out
Young Millennials and Gen Z consumers have fueled a boom in hot sauce trends and condiment sales. This surge is pushing leading brands and retailers to elevate their game with smarter virtual product innovation and assortment optimization. The condiment and hot sauce industry is thriving in 2024, driven by evolving consumer tastes and the growing…
Read MoreCandy, Bar, and Snack Industry use VR to Keep Up with Consumers
Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…
Read MoreIce Cream Category Leverages VR Innovation for Sales Growth
Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…
Read More3D and VR Software Enhancing Retail Assortment Planning
As inflation challenges persist, brands and retailers are leveraging virtual reality technology for cost-effective merchandise assortment planning that helps reduce planning overhead and improve store level compliance that drives conversion. In the ever-evolving retail landscape, staying ahead of trends in product categories and consumer behaviors is critical for success. As we navigate through 2024, retailers…
Read MoreHow VR is Revolutionizing Packaging Design and Research
Virtual reality offers an innovative packaging design solution for the food and CPG industry. Virtual Reality (VR) is changing packaging design and research by offering unique capabilities to innovate, iterate, and optimize. Traditionally, packaging design involved labor-intensive processes such as creating physical mock-ups and conducting extensive testing. This consumes time and materials. Designers may need…
Read MoreTop CPG Trends to watch in 2024
With 2024 well underway, several impactful shifts are poised to shape the consumer packaged goods (CPG) industry. From the intriguing influence of weight-loss medications on consumer spending behaviors to the digital transformation initiatives reshaping the CPG landscape, each trend brings forth unique challenges and opportunities. The dynamism within the CPG sector fuels innovation, reshaping the…
Read MoreWhat is Extended Reality (XR): Definition, Solutions, and Examples
From trying on quirky Snapchat filters to placing virtual furniture in your home or diving into immersive VR worlds, you’ve probably experienced snippets of Extended Reality (XR). But XR isn’t just about fun; it’s a transformative technology reshaping our world. In this exploration, we’ll uncover XR and how it’s more than just entertaining experiences. Let’s…
Read MoreWhat is the Best Planogram Software: 2D vs. 3D
Looking for the right planogram software for your retail business? We compare 2D vs 3D retail planogram software, exploring the pros and cons of each option. Discover which type of software best fits your retail needs and achieve visual merchandising success. What is a planogram? A planogram, also known as a plano or a plan-o-gram,…
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