2022 Holiday Shopping Trends & How Brands can be Successful

FacebookTweetLinkedInEmail Consumer trends for this year’s holiday shopping season include spending less and shopping early. Learn how your brand can make it to the cart. The holiday season is fast approaching and this year is unlike many others. Consumers are battling record high inflation, persisting supply chain issues, a labor shortage, increased gas prices and…

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Virtual Reality Software for Retail at Groceryshop 2022

Virtual Reality Software for Retail at Groceryshop 2022 | ReadySet VR

FacebookTweetLinkedInEmail This year’s show featured a new virtual reality shopping technology for retailers and brands to enhance consumer experiences. The Groceryshop conference in Las Vegas is a leading event for CPG brands, supermarkets, c-stores, drug stores, discount stores, warehouse clubs and other grocery retailers. This year’s Groceryshop Vegas was held at Mandalay Bay on September 19-22.…

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ReadySet and Gateway Research partner to bring VR retail innovation technology to Australian Market

ReadySet Partners with Gateway Research to bring retail VR technology to Australian CPGs and retailers

FacebookTweetLinkedInEmail Gateway will be utilizing ReadySet virtual reality solutions to assist CPGs in Australia on retail planning and research. ReadySet Technologies, a virtual reality (VR) retail planning software company based in De Pere, Wisconsin, USA, who provides digital innovation tools to consumer brands, has announced it is partnering with Gateway Research, a Sydney, Australia based…

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ReadySet Technologies Selected as Wisconsin Innovation Awards Finalist

ReadySet Technologies 2022 Wisconsin Innovation Awards Finalist

FacebookTweetLinkedInEmail Virtual reality retail solutions provider, ReadySet, was selected as one of 30 finalists for the 2022 Wisconsin Innovation Awards. “We are excited to announce that ReadySet was selected as one of the 30 finalists for the Wisconsin Innovation Awards”, said Steve McLean, ReadySet CEO. “We congratulate all of the finalists who are demonstrating that…

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4 Hot Retail Topics at RICE 2022

4 Hot Retail Topics at Retail Innovation Conference & Expo 2022

FacebookTweetLinkedInEmail After attending the Chicago Retail Innovation Conference & Expo 2022, we recap the biggest trends in retail discussed by top brands and retailers. There are numerous new business practices being implemented in physical stores post-covid. From introducing live commerce to reducing your carbon footprint, let’s explore every hot topic at the retail innovation conference…

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ReadySet, which develops VR innovation capabilities for Retailers and CPGs, secures $3.25 Million in funding

woman shopping for beverages in a virtual reality Walmart Grab & Go front end

FacebookTweetLinkedInEmail Financing to fund growth of ReadySet’s development team and further product capabilities for VR retail innovation. ReadySet Technologies, a virtual reality (VR) software company based in De Pere, Wisconsin that provides digital innovation tools to consumer brands, has announced $3.25 Million in new funding led by Rock River Capital and includes participation from Mendota…

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HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?

HP Reverb Omnicept VR Headset on table next to HTC Vive Eye Pro VR Headset

FacebookTweetLinkedInEmail VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail…

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5 Holiday Shopping Predictions & Recommendations for 2021

Women in masks holding gifts while Christmas shopping

FacebookTweetLinkedInEmail The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts…

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Eye-Tracking VR Technology is Changing the Retail Industry

Woman shopping in virtual reality grocery store with eye tracking heatmap

FacebookTweetLinkedInEmail Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality.…

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8 Important Retail Merchandising KPIs in Category Management

Retail Merchandising KPIs

FacebookTweetLinkedInEmail Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced…

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