Consumer Behavior
8 Applications of Virtual Reality Shopper Market Research Studies
Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…
Read MoreTech To Watch From Chicago’s 2024 Retail Innovation Conference
The Retail Innovation Conference & Expo 2024 explored AI, brand activations, immersive experiences and how culture can offer a better way to understand consumers than demographics. The 2024 Retail Innovation Conference in Chicago was a hub of groundbreaking ideas and emerging technologies, setting the stage for the future of retail. This year’s conference highlighted the…
Read More5 New Shopper Behaviors Shaping 2023 Holiday Trends
The 2023 holiday shopping season includes several new and intriguing behaviors that are altering the retail landscape. The approaching holiday months are often considered the biggest and most important time of the year for retail in terms of sales and revenue. Shoppers increase their spending on gifts, decorations, food, and other holiday-related items. This creates…
Read More4 Game-Changing Home Improvement Industry Trends You Need To Know
In today’s rapidly evolving home improvement industry, staying ahead of the curve and effectively responding to the latest trends have become crucial for businesses to thrive. Home improvement retailers in 2023 are incorporating cutting-edge technologies, embracing the empowering Do-It-Yourself (DIY) movement, and continually adapting to meet the ever-changing preferences of their customers. By staying informed…
Read More3 Leading Grocery Industry Trends & New 2023 Retail Strategies
To differentiate, innovate, and defend their strategies, leading grocers need to make bold product decisions, invest in their people, and improve their digital capabilities by partnering with tech companies. The grocery industry trends in 2022 were constantly evolving. As we look ahead further into 2023, there are three key grocery store trends driving change. First,…
Read More2022 Holiday Shopping Trends & How Brands can be Successful
Consumer trends for this year’s holiday shopping season include spending less and shopping early. Learn how your brand can make it to the cart. The holiday season is fast approaching and this year is unlike many others. Consumers are battling record high inflation, persisting supply chain issues, a labor shortage, increased gas prices and continued…
Read More5 Holiday Shopping Predictions & Recommendations for 2021
The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…
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