6 New Uses for Virtual Reality in Retail Planning

VR Retail Planning Software with woman in virtual reality Target store cleaning aisle

Top brands and retailers are taking advantage of VR for store planning and retail assortment planning. Retail space planning has traditionally required significant investment in physical spaces, equipment and products. With each category, product promotion, and display messaging needing to be shopper tested and approved before its implementation. This slow, costly process often leads to…

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3 Sustainable Retail Practices to Implement in 2022

Woman looking at Red Bull in virtual reality Walmart Grab & Go front end

Retail waste is becoming a greater concern with consumers and leading brands to consider more sustainable retail store design. 1. Choose energy-efficient options in stores and offices One of the simplest ways to embrace sustainability is to implement energy efficiency in retail stores. Not only will this boost brand image, but it will also reduce…

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Is your brand ready for the metaverse?

Man in VR headset entering metaverse

As we enter another digital transformation, it is critical for you to understand the players, bets and how to get into the metaverse. What is the metaverse? Metaverse is a term describing the technological shift that establishes a digital world existing beyond the one we are currently living. It incorporates technology such as AR and…

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Virtual Cannabis Stores Deliver Better Retail Experiences

Man weighing cannabis on scale in dispensary store

Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image. The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion…

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4 Retail Tech Trends to Watch in 2022

4 Retail Tech Trends to Watch in 2022

Modern retail checkout counters and virtual retail labs are 2022 technology trends shaping the retail industry over the next year. The continued turbulence of 2021 has left the retail industry with new consumer behaviors, labor shortages, supply chain issues and accelerated online solutions. As tech in retail becomes necessary to provide superior customer experiences, more…

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Eye-Tracking VR Technology is Changing the Retail Industry

Woman shopping in virtual reality grocery store with eye tracking heatmap

Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…

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7 Retail Industry Trends to Watch Out for in 2021

Man shopping a pasta aisle reinvention using virtual reality

Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…

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4 Ways Virtual Reality Is Used in Business

Doctor using virtual reality to simulate brain surgery

Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication. When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a…

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4 ways to use VR for retail innovation in 2021

4 Ways to use VR for Retail Innovation in 2021 Blog Post

CPG companies and retailers can now take advantage of virtual reality technology to more efficiently build retail labs, merchandise stores, and conduct consumer research. The lasting effects of the 2020 pandemic have dramatically changed technology use, consumer behaviors, and brick and mortar store operations. Executives are working from home and physical stores are constantly evolving…

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