READYSET ONLINE MARKET RESEARCH IN VR

Yes. Researchers can make use of ReadySet’s online market research platform to generate customer insights from across the country and around the world. Instead of hosting an in-person study, your subjects can connect to an online portal and test your 3D planogram from their personal devices. Even without a VR headset, ReadySet will still gather data for your 3D planogram from 2D devices.

Your online virtual research study will capture all kinds of shopper behaviors that will allow you to generate meaningful insights from the study. ReadySet will keep track of your audience’s subconscious activities like mouse movements, eye movements, and path tracking while they browse the 3D retail setting. You’ll also be able to record product interactions, find times, and their “purchases” at the end of the session.

In addition to the audience responses and actions during the online research study, you’ll also be able to gather data from a webcam eye tracker. This eye tracking system will generate some of the same data points that you would get from a VR research study without the need for a headset. After the user calibrates with the webcam, you’ll be able to capture over 60 data points per second while they browse your 3D planograms and product displays.

Traditional shopper research takes time and money to generate actionable insights. You’ll need to seek out participants, hire staff, create a display, and oversee the study, which all take time and money. When you host a remote market research session, your participants can progress through the study via on-screen prompts with no need for oversight. All you’ll need to do is create the test environment and make it available to your participants.

The needs and preferences of shoppers are constantly changing. To keep up with the evolving marketplace, retailers will need to do more than read publications and monitor product popularity. Try to host a virtual research study every time you’re planning a major product overhaul or redesign.