Resources

VR STATISTICS & STUDIES

Want information on the validity of virtual reality as a market research method?

Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.

Grocery Store Aisle Reinvention

    READYSET CASE STUDY Grocery Aisle Reinvention Back to case studies Introduction A consumer packaged goods (CPG) client reimagined their food category within a prominent US retailer’s store. Objective…

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Retail Store Design Optimization

    READYSET CASE STUDY Retail Store Design Optimization Back to case studies Introduction An on-premise financial services provider wanted to optimize their new store concept. Objective Their goal was…

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Product Innovation Pitch Deck

    READYSET CASE STUDY Product Innovation Pitch Deck Back to case studies Introduction In an increasingly competitive healthcare industry, a leading healthcare CPG company recognized the need to revolutionize…

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Virtual Workflow, Real Profit: The ROI of VR in Retail, CPG and DG

July 19, 2023

Explore how virtual reality is streamlining retail store planning and research operations. Discover ROI potential of retail VR through case studies and data showcasing cost savings and enhanced customer engagement.…

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White Paper: The Role of Digital Twin Technology in 2023 Retail

The Role of Digital Twin Technology in 2023 Retail

January 12, 2023

Understand the potential of digital twins in retail. Explore ReadySet’s practical VR solutions to begin your digital transformation with 3D merchandise planning, retail space planning optimization, shopper research, and more.…

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White Paper: How VR Technology is Shaping 2022 Retail

How VR technology is shaping 2022 Retail

December 22, 2021

Amidst supply chain disruptions and labor shortages, retailers turn to VR for innovative solutions. Explore how CPG companies optimize products and services through VR market research and digital store planning.…

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ReadySet Blog

The 6 different types of planograms

The 6 Different Types of Planograms

When creating a planogram, the first step is to consider which type needs to be created. We will explore numerous planogram examples and how they are intended to serve different retail purposes. Category Management is a strategic discipline focused on defining and managing product categories within a retail store. A pivotal tool in achieving this…

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5 New Shopper Behaviors Shaping 2023 Holiday Trends

5 New Shopper Behaviors Shaping 2023 Holiday Trends

The 2023 holiday shopping season includes several new and intriguing behaviors that are altering the retail landscape. The approaching holiday months are often considered the biggest and most important time of the year for retail in terms of sales and revenue. Shoppers increase their spending on gifts, decorations, food, and other holiday-related items. This creates…

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Self checkout technology of the best checkout experiences | ReadySet VR

Self Checkout Technology for the Best Checkout Experiences

Explore innovative retail checkout counter ideas driven by the latest self checkout trends. These new front of store technologies are elevating brands with unique competitive advantage. In the retail industry, it’s universally recognized that creating a delightful customer experience is paramount. Years of research has revealed that the retail checkout experience is one of the…

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Apple Vision Pro VR Headset

Has the Apple Vision Pro solved VR headset adoption friction?

Update: Apple has officially announced that the highly anticipated Apple Vision Pro is set to be released in the U.S. on February 2, 2024. After waiting years for an Apple virtual reality release date, we uncover what the Apple Vision Pro has to offer and what it means for VR adoption. Has Apple created the…

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7 Key Takeaways from Retail Innovation Conference & Expo (RICE) 2023

7 Key Takeaways from RICE 2023

The Retail Innovation Conference & Expo 2023 held in Chicago June 13-15 showcased the latest retail industry trends and insights driving innovation. With its cutting-edge technology, renowned speakers, influential attendees, and unparalleled networking opportunities, RICE is an event that caters to all. Although ReadySet didn’t have a booth at this year’s event, we recognized the…

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home improvement store shopper evaluating products

4 Game-Changing Home Improvement Industry Trends You Need To Know

In today’s rapidly evolving home improvement industry, staying ahead of the curve and effectively responding to the latest trends have become crucial for businesses to thrive. Home improvement retailers in 2023 are incorporating cutting-edge technologies, embracing the empowering Do-It-Yourself (DIY) movement, and continually adapting to meet the ever-changing preferences of their customers. By staying informed…

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