Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
Case Studies
Grocery Store Aisle Reinvention
Uncover how a CPG client leveraged virtual reality predictive analysis to enhance aisle design, lifting category sales by 3.5%. Explore the impactful use of VR research in understanding consumer engagement.…
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Retail Store Design Optimization
Discover how a financial services provider optimized their new retail store design using ReadySet VR. Through virtual reality assesment, the client enhanced customer satisfaction and operational efficiency while saving millions.…
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Product Innovation Pitch Deck
Explore how a healthcare CPG company revolutionized their product presentations with VR and captivated a big box retailer. Using immersive VR in their product pitches fostered engagement, understanding, and sales.…
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White Papers
Virtual Workflow, Real Profit: The ROI of VR in Retail, CPG and DG
Explore how virtual reality is streamlining retail store planning and research operations. Discover ROI potential of retail VR through case studies and data showcasing cost savings and enhanced customer engagement.…
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The Role of Digital Twin Technology in 2023 Retail
Understand the potential of digital twins in retail. Explore ReadySet’s practical VR solutions to begin your digital transformation with 3D merchandise planning, retail space planning optimization, shopper research, and more.…
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How VR technology is shaping 2022 Retail
Amidst supply chain disruptions and labor shortages, retailers turn to VR for innovative solutions. Explore how CPG companies optimize products and services through VR market research and digital store planning.…
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8 Important Retail Merchandising KPIs in Category Management
Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced research…
4 ways to use VR for retail innovation in 2021
CPG companies and retailers can now take advantage of virtual reality technology to more efficiently build retail labs, merchandise stores, and conduct consumer research. The lasting effects of the 2020 pandemic have dramatically changed technology use, consumer behaviors, and brick and mortar store operations. Executives are working from home and physical stores are constantly evolving…
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