READYSET STORE MERCHANDISING PLANOGRAM SOFTWARE

A standard planogram is a 2D visual representation that depicts a retail shelf or kiosk. Planograms are used to optimize product placement and maximize retail sales. A VR planogram is unique in that it is viewable from a virtual reality headset. Our 3D planogramming software allows users to view and interact with the planogram in the virtual world, allowing for more accurate testing.

When you create a 3D planogram, shoppers will be able to explore a virtual, interactive representation of your store or shelves from anywhere in the world. On the other hand, a 2D planogram is much less immersive and simply won’t produce the same level of accuracy when testing receptivity. Using a virtual reality planogram is the closest thing you can get to a live test.

Unlike traditional planograms, a 3D virtual planogram will allow users to interact with the display as if it were right in front of them. While in the virtual world, a 3D planogram makes it look like you’re standing right in front of a retail display. To fully experience the interactivity of our 3D planogram, be sure to schedule a demo with our team.

There are a few ways to gather information when live testing your planogram. Standard shopper dwell times and product purchase information is recorded during the study. Built-in eye tracking allows you to gauge the subconscious flow of visual stimuli from the test subject’s point of view. You can also pull insights from the products that are interacted with based on their placement in a specific display.

Yes. Files from our 3D planogram software can be transferred freely within your team to promote collaboration and idea sharing. If your team is doing research for a client or a third party, you can share the same files or create easier to digest visuals like screenshots or 360° photos.