Consumer Insights
6 Things in Future Gas Stations and Convenience Stores
Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…
Read More5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar
New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…
Read More5 Holiday Shopping Predictions & Recommendations for 2021
The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…
Read MoreEye-Tracking VR Technology is Changing the Retail Industry
Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…
Read More8 Important Retail Merchandising KPIs in Category Management
Modern technology and research methods have provided the retail industry with incredible access to consumer data. When correctly analyzed, this information can be used to understand consumers and improve organizational performance. Today’s Category Managers and Consumer Insights Analysts use technology like virtual reality eye tracking and artificial intelligence to gather market research. These advanced research…
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