Technology
3 Sustainable Retail Practices to Implement in 2022
Retail waste is becoming a greater concern with consumers and leading brands to consider more sustainable retail store design. 1. Choose energy-efficient options in stores and offices One of the simplest ways to embrace sustainability is to implement energy efficiency in retail stores. Not only will this boost brand image, but it will also reduce…
Read MoreIs your brand ready for the metaverse?
As we enter another digital transformation, it is critical for you to understand the players, bets and how to get into the metaverse. What is the metaverse? Metaverse is a term describing the technological shift that establishes a digital world existing beyond the one we are currently living. It incorporates technology such as AR and…
Read MoreVirtual Cannabis Stores Deliver Better Retail Experiences
Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image. The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion…
Read More4 Retail Tech Trends to Watch in 2022
Modern retail checkout counters and virtual retail labs are 2022 technology trends shaping the retail industry over the next year. The continued turbulence of 2021 has left the retail industry with new consumer behaviors, labor shortages, supply chain issues and accelerated online solutions. As tech in retail becomes necessary to provide superior customer experiences, more…
Read MoreHow Retail is Using VR to Innovate Planograms Amid Product Shortage
The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…
Read MoreHTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?
VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…
Read MoreEye-Tracking VR Technology is Changing the Retail Industry
Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…
Read More7 Retail Industry Trends to Watch Out for in 2021
Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…
Read More4 Ways Virtual Reality Is Used in Business
Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication. When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a…
Read More4 ways to use VR for retail innovation in 2021
CPG companies and retailers can now take advantage of virtual reality technology to more efficiently build retail labs, merchandise stores, and conduct consumer research. The lasting effects of the 2020 pandemic have dramatically changed technology use, consumer behaviors, and brick and mortar store operations. Executives are working from home and physical stores are constantly evolving…
Read More