Virtual Cannabis Stores Deliver Better Retail Experiences

Man weighing cannabis on scale in dispensary store

Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image.

The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion by 2026. These numbers are sure to excite any entrepreneur.

There is plenty of optimism surrounding the marajuana industry. Although, there are a few challenges to be aware of when it comes to establishing a successful cannabis retail business plan. As the market becomes saturated with newcomers, cannabis brands are learning that they can use new technology to stand out.

New cannabis dispensary now open sign on building

It’s Difficult for Dispensaries to Differentiate

As so many new marijuana businesses begin to pop-up, it becomes difficult for consumers to differentiate between cannabis brands. There is pressure from potential investors to establish a successful dispensary business plan. Cannabis companies are realizing the retail design of their dispensary is incredibly important for customer experience.

In order to become a preferred destination for cannabis products, companies are getting ahead of the competition by using modern technology. One of these tools is virtual reality retail planning software.

Men looking at cannabis products in a case

Cannabis Companies use VR to Build their Brand

In order to develop a high quality dispensary experience, merchandise testing and market research is critical. Virtual reality provides the ability to quickly and realistically develop cannabis dispensary design ideas and layouts.

These retail ideas can be tested through VR headsets that measure cannabis consumers' experiences. Headset based research allows for life-size immersion that generates an accurate in-store shopping experience. VR technology features eye-tracking and behavioral insight data collection that measures how cannabis shoppers react to different displays and information.

This VR experience offers a way for brands to educate and evaluate their target markets on different cannabis flowers or strains. Insights gathered from these studies assist in developing new product offerings, marketing strategies, and superior dispensary interior design. It acts as a way to validate in-store investments before crucial brand decisions are made.

Virtual reality store with mens grooming products

Discover Virtual Cannabis Store Planning & Research

VR is a cost-effective way to develop retail cannabis dispensary floor plans and showcase new cannabis strains. ReadySet provides virtual retail lab software and services to build, test, and present these ideas to stakeholders. For more information on designing your cannabis dispensary retail experience in virtual reality, please contact us to schedule a demo.

Subscribe to our newsletter

Get our blogs and the latest retail news delivered to your inbox monthly.

    Recent Posts

    NRF 2023: Retail's Big Show - Top Retail Technology Trends at NRF 2023

    Top Retail Technology Trends at NRF 2023

    By Kayla Nantelle | February 8, 2023

    This year’s NRF big show showcased numerous retail tech solution companies with the latest developments in digital twins, customer insights, artificial intelligence and virtual reality. We recently went to the largest retail industry event in New York City to discover retail trends for 2023. All of the top retail technology companies were in one place…

    Metaverse Virtual Reality Digital Twin 3D McDonalds Fast Food Restaurant

    What is Digital Twin Technology and How it helps Retail 2023

    By Kayla Nantelle | December 27, 2022

    Digital twins in the retail industry are virtual replica stores that can help retailers reduce costs, improve efficiency, and increase productivity. The term digital twin has entered the vocabulary of retail industry experts and leaders. But what does it mean? We will explore the definition, use cases, examples, softwares and common questions associated with digital…

    2022 Holiday Shopping Trends & How Brands can be Successful | ReadySet VR

    2022 Holiday Shopping Trends & How Brands can be Successful

    By Kayla Nantelle | November 9, 2022

    Consumer trends for this year’s holiday shopping season include spending less and shopping early. Learn how your brand can make it to the cart. The holiday season is fast approaching and this year is unlike many others. Consumers are battling record high inflation, persisting supply chain issues, a labor shortage, increased gas prices and continued…

    Leave a Comment