READYSET CPG SALES PRESENTATION SOLUTIONS

The ultimate challenge in the CPG industry is boosting sales and, more importantly, profits. By taking advantage of ReadySet’s virtual reality software for CPG, you can gain insights into how shoppers react to certain changes on the retail floor. Sometimes, simply moving items from one shelf to another, or revising the flow of foot traffic with a new floor plan can boost sales.

VR experiences with ReadySet paint an extremely accurate picture of the shopper’s experience in a certain store environment or around a specific display. Since creating a VR planogram is much faster than creating a live experience, you’ll be able to start testing sooner. As you gather feedback from your customers, you can rapidly generate conclusions and present your findings in a clear and concise visual, all within the CPG management software.

After gathering data from your virtual reality planogram, you’re going to have all kinds of data points from all of your participants. Our consumer packaged goods software will help visualize that data with heat maps that focus on individual eye tracking for a shelving unit or a foot traffic heat map that describes your participants’ in-store path to purchase. All of your results will be visible on an easy-to-maneuver dashboard.

Using online and virtual reality mediums for CPG market research will allow you to get access to even more data from more participants. Taking part in an offline research study takes time and commitment from your consumers. By simplifying the process with our CPG software, you can give your participants an immersive experience that’s less time consuming and equally effective. Where some individuals will be much less likely to engage in a live study, many more will be happy to do so from the comfort of their homes.

ReadySet’s virtual reality software is a great research and planning tool for dozens of industries with a retail focus. In addition to major CPG brands, ReadySet is also great for retailers like Target and Walmart, home improvement stores, and even restaurant chains. Any business that sells directly to consumers in a brick and mortar store will benefit from ReadySet’s software solutions.