READYSET VR RETAIL SPACE PLANNING SOFTWARE

Once you’ve created a custom retail space in our store planning software, analyze how it will perform prior to investment by inviting potential customers to experience your creation through VR shopper insight research.

VR headset based shopper studies track customer eye gaze, purchases and movements. You can conduct A/B tests on merchandising or evaluate foot traffic data to see if customers are following a consistent path through the store. You also have the ability to engage research respondents in post-experience surveys and ask if there was ever any confusion about different locations or specific products.

New constructions and major remodels to your retail store are expensive and time consuming. With our virtual space management software, you can make sure that all of your building or remodeling plans are successful before you launch. By using exact measurements to create a 1:1 scale replica of your store, you are able to see your space at life-size and make design changes that improve the customer experience prior to spending on physical constructions.

If you’re planning on adding more store display units, rearranging your floor plan or completing an entire retail store remodel, you can accelerate the process with a virtual model in our space planning software. Once a virtual reality test environment is created with your updated floor plan, you can use virtual reality shopper research to see if it feels claustrophobic or disjointed in any way before deciding whether or not to implement the changes. Market research in VR utilizes eye-tracking headsets that collect shopper eye gaze and movements throughout your store, providing you with in-depth shopper insights that identify how successful a store layout will perform prior to the physical implementation.

The world of retail is constantly changing. If your business wants to compete with the best, your store will need to keep up with evolving shopper behaviors and the latest industry technology trends.

VR space planning software allows you to quickly evaluate new products, test new displays, and optimize the highest foot traffic areas of your store with successful products. It also allows you to gather customer feedback on the fly through unlimited rearrangement and testing of products or categories to constantly improve shopper receptivity.

Create the perfect product display and generate customer feedback within the space planning software. We recommend considering your message and asking if it’s properly communicated through the signage. Remember to keep things modernized or seasonal without adding too much clutter. But above all else, make changes! Gauge interest and make adjustments to appease as many customers as you can. In virtual reality, there are no space restrictions or limits to the number of shopping experience variations you can create and test.