READYSET CUSTOMER INSIGHTS SOFTWARE SOLUTIONS

Customer insights, or consumer insights, are an important tool to better understand how a shopper will interact with your products and services. A customer’s needs, wants, behaviors, and attitude will all come into play during their shopping journey. By collecting retail customer insights, you’ll be able to anticipate their wants and needs.

A customer insights platform is an online portal that allows businesses to communicate with their customers and gather data about customer experiences. The key benefit of ReadySet’s platform is that the data from online and VR experiments is immediately available, along with tools for data visualization and reporting.

Traditionally, researchers gather customer insights with the help of surveys, focus groups, online research, and in-store analytics. With ReadySet, you’re able to collect data from a near-identical simulation of your retail store in virtual reality. You’ll be able to gather many of the same insights as some of the aforementioned mediums, except at a fraction of the cost and time.

Key benefits of using ReadySet to gather customer data is the in-depth behavioral information collected and the potential breadth of your research. You are not limited by physical space or inventory and can conduct unlimited large scale studies from any location within VR or implement online studies with participants from across the country. With our customer insights software, you’ll even be able to gather data about mouse movements and eye tracking.

By gathering data on our customer insights platform, retailers can gain a deeper understanding of their shoppers and develop more effective marketing strategies. Conducting an experiment in your VR environment will generate info about store layouts, signage, and general product receptivity. With that information, you’ll gain customer satisfaction and loyalty as you create products and experiences that they desire.