ReadySet and Gateway Research partner to bring VR retail innovation technology to Australian Market

Gateway will be utilizing ReadySet virtual reality solutions to assist CPGs in Australia on retail planning and research.

ReadySet Technologies, a virtual reality (VR) retail planning software company based in De Pere, Wisconsin, USA, who provides digital innovation tools to consumer brands, has announced it is partnering with Gateway Research, a Sydney, Australia based market research agency. This partnership with Gateway Research will open up ReadySet’s cutting-edge virtual reality retail tools, including 3D merchandise planning and eye-tracking shopper research to Australian clientele.

“We are delighted to announce our partnership with Gateway Research as we expand ReadySet capabilities into the Australian market", said Steve McLean, ReadySet CEO. “This collaboration will provide an opportunity for companies in Australia to integrate virtual reality workflows into their retail planning to deliver more time and cost efficient space planning, assortment optimization, and experience design. Gateway’s deep experience and commitment to innovation makes them an ideal partner for us.”

“ReadySet is the market leader in VR for retail and their immersive technology is used by some of the largest companies in America and Canada. As brands and retailers embrace a virtual future, we’re excited to be able to bring the same innovative solutions to our CPG clients”, said Peter Brawn, Founder of Gateway Research.

Steve McLean and Will Van Epern founded ReadySet in 2019 after identifying a market opportunity to leverage VR in building a comprehensive tool with integrated predictive analysis. With their 20-30 years of experience assisting in the success of Fortune 500 CPG-makers, it was obvious that the introduction of a virtual reality retail planning process would accelerate the traditionally sluggish retail innovation workflows at these large organizations.

Today, ReadySet’s virtual retail lab platform plays a key role in enhancing capabilities for numerous global CPGs product development, category management, consumer research and sales teams. It features a 3D product library, planogram builder, front end designer, eye-tracking shopper research tools and immersive retail design presentation capabilities to transform the entire retail space planning process.

Brand utilization of retail VR software also suggests future benefits with the emergence of Metaverse commerce. According to a survey discussed in Forbes, 85% of Gen-Z respondents, 75% of millennials and 69% of Gen-Xers responded that they would be interested in hybrid shopping experiences, which include using mixed reality in retail stores and for online shopping.

As this new virtual reality technology becomes more widely available, customers will continue to crave these experiences with new digital incorporations. The retail companies that are early adopters of virtual reality tools will have the assets to easily enter and succeed in these virtual markets once the Metaverse comes to fruition.

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About Gateway Research

​​Gateway Research is a market research agency that gives clients a competitive edge by applying marketing science in innovative ways. They combine cutting-edge technology such as eye tracking with behavioral research expertise. Helping brands win by providing deeper insights into shoppers that maximize impact and conversion.