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5 Ways Interactive Product Presentation Software Enhances Retail Collaboration

5 Ways Interactive Product Presentation Software Enhances Retail Collaboration

Today’s retail landscape moves fast and so should your presentation tools. Yet many teams still rely on static images, PDFs, slide decks, or videos to pitch store concepts, align on planograms, or share merchandising and promotional strategies. These formats may check the box, but they fail to capture the full shopper experience, leaving too much…

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3D Virtual Reality Walmart Pharmacy area

Pharmacy Merchandising Tech: 5 Powerful Ways to Boost OTC Sales

Here’s a staggering fact: Americans now buy over-the-counter (OTC) products 26 times a year-that’s 8x more often than they visit the doctor. With the OTC market exploding from 42 billion to 70 billion by 2033, the race is on for shelf space in 750,000+ stores. But here’s the problem, 44% of shoppers discover over-the-counter products…

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3D Virtual Reality Walmart Store Layout and Planning Software

How to Use 3D VR for Smarter Store Layout and Design

Explore how VR is revolutionizing grocery store layout and design planning by offering enhanced blueprint visualization in immersive 3D environments. Grocery store layout strategy is essential for establishing a positive and productive customer experience. A thoughtfully designed layout not only improves convenience but also fosters a sense of discovery, leading to longer, more enjoyable shopping…

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Woman in VR headset looking at 3D model of Frank's RedHot in grocery store condiment and sauce aisle

Sauce & Condiment Sales Heat Up as New Tech Helps Out

Young Millennials and Gen Z consumers have fueled a boom in hot sauce trends and condiment sales. This surge is pushing leading brands and retailers to elevate their game with smarter virtual product innovation and assortment optimization. The condiment and hot sauce industry is thriving in 2024, driven by evolving consumer tastes and the growing…

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Candy, Bar, and Snack Industry use VR to Keep Up with Consumers - Woman wearing a VR headset in a 3D convenience store looking at snack aisle

Candy, Bar, and Snack Industry use VR to Keep Up with Consumers

Discover the snack trends of 2024 that are pushing the snack bar market and candy industry to innovate and evolve using cutting-edge technology. The Convenience Store News 2024 Industry Deep Dive revealed numerous snack food industry trends, highlighting a shift toward healthier snacking options and a growing preference for savory flavors. As various snack categories…

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ReadySet virtual reality Walmart ice cream aisle with female shopper in VR headset holding up and looking at a 3D model of Blue Bunny Cookies & Cream treat

Ice Cream Category Leverages VR Innovation for Sales Growth

Learn about new virtual reality retail planning and research solutions aimed to assist ice cream industry growth amid recent sales decline. The ice cream industry has faced a noticeable decline in unit sales since the pandemic, as reported by Kroger’s retail data science company 84.51˚. Their ice cream industry analysis showcased inflation driving a modest…

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8 Applications of Virtual Reality Shopper Market Research Studies

8 Applications of Virtual Reality Shopper Market Research Studies

Discover several types of consumer packaged goods (CPG) market research that can be conducted in virtual reality store environments. Virtual reality (VR) shopper market research software solutions leverage immersive technology to create simulated environments where researchers can study behaviors, reactions, and interactions in a controlled yet realistic setting. Virtual reality market research for retail business is…

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