Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
WHITE PAPERS
Download our free retail industry white papers
Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:
- The Role of Digital Twin Technology in 2023 Retail
- How VR technology is shaping 2022 Retail
- A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet Blog
Virtual Cannabis Stores Deliver Better Retail Experiences
Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image. The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion…
4 Retail Tech Trends to Watch in 2022
Modern retail checkout counters and virtual retail labs are 2022 technology trends shaping the retail industry over the next year. The continued turbulence of 2021 has left the retail industry with new consumer behaviors, labor shortages, supply chain issues and accelerated online solutions. As tech in retail becomes necessary to provide superior customer experiences, more…
How Retail is Using VR to Innovate Planograms Amid Product Shortage
The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…
6 Things in Future Gas Stations and Convenience Stores
Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…
5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar
New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…
HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?
VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…
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