Resources

VR STATISTICS & STUDIES

Want information on the validity of virtual reality as a market research method?

Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.

WHITE PAPERS

Download our free retail industry white papers

Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:

  • The Role of Digital Twin Technology in 2023 Retail
  • How VR technology is shaping 2022 Retail
  • A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet VR White Paper: The Role of Digital Twin Technology in 2023 Retail

ReadySet Blog

Man in VR headset entering metaverse

Is your brand ready for the metaverse?

As we enter another digital transformation, it is critical for you to understand the players, bets and how to get into the metaverse. What is the metaverse? Metaverse is a term describing the technological shift that establishes a digital world existing beyond the one we are currently living. It incorporates technology such as AR and…

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Man weighing cannabis on scale in dispensary store

Virtual Cannabis Stores Deliver Better Retail Experiences

Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image. The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion…

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4 Retail Tech Trends to Watch in 2022

4 Retail Tech Trends to Watch in 2022

Modern retail checkout counters and virtual retail labs are 2022 technology trends shaping the retail industry over the next year. The continued turbulence of 2021 has left the retail industry with new consumer behaviors, labor shortages, supply chain issues and accelerated online solutions. As tech in retail becomes necessary to provide superior customer experiences, more…

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one per customer please sign on empty shelf

How Retail is Using VR to Innovate Planograms Amid Product Shortage

The labor and product shortages in 2021 has made it difficult for stores to keep shelves stocked. Virtual reality is providing a collaborative space for innovation despite global supply chain realities. Pandemic induced supply chain issues and labor shortages in 2021 have changed retail experiences and strategies. Just as retailers were ramping up their assortments…

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6 Things in Future Gas Stations and Convenience Stores

Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…

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Woman placing grocery items on a checkout belt

5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar

New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…

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