Resources
VR STATISTICS & STUDIES
Want information on the validity of virtual reality as a market research method?
Check out the latest virtual reality facts and peer-reviewed studies that explore the efficacy of VR as tool for gathering customer insights.
WHITE PAPERS
Download our free retail industry white papers
Learn how CPGs are using virtual reality to succeed post-pandemic or dive into store digital twins and metaverse shopping experiences in one of our white papers:
- The Role of Digital Twin Technology in 2023 Retail
- How VR technology is shaping 2022 Retail
- A Guide to Retail Innovation in a Post-Pandemic Market
ReadySet Blog
6 Things in Future Gas Stations and Convenience Stores
Consumers influenced by the pandemic and an increasingly digital world are accelerating convenience store innovation. The increasing adoption of electric vehicles and pending self-driving cars/fleets are reshaping the future of convenience stores. These new technologies are paired with increasingly digitally reliant consumers, which require convenience stores to rethink their shopping experiences and the role they…
5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar
New technologies and consumer behaviors have made retailers realize they need to quickly reinvent the in-store experience at checkout. Consumer behaviors rapidly changed during the pandemic and impacted the retail front end as it is considered a high contact area. Fear to touch checkout merchandise and machines has led to poor front end performance that…
HTC Vive Pro Eye vs. HP Reverb G2 Omnicept: Which is Best for Market Research?
VR has found its way into accelerating the retail innovation process through better market research. Selecting the right virtual reality hardware is part of successfully adopting new technology. Virtual reality is no longer just a form of entertainment. It is now being used in business for better training, planning, testing, and collaboration. The retail industry…
5 Holiday Shopping Predictions & Recommendations for 2021
The pandemic greatly influenced celebrations and holiday shopping in 2020, but with normalcy on the horizon there are different 2021 holiday predictions that retailers should consider. Last year, the Covid-19 pandemic led to a decrease in holiday social gatherings. Although there were less family holiday celebrations and religious services, traditions such as decorating, gifts and…
Eye-Tracking VR Technology is Changing the Retail Industry
Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…
7 Retail Industry Trends to Watch Out for in 2021
Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…
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