Virtual Cannabis Stores Deliver Better Retail Experiences
![Man weighing cannabis on scale in dispensary store](https://readysetvr.com/wp-content/uploads/2022/01/blog_Virtual-Cannabis-Stores-Deliver-Better-Retail-Experiences-1024x499.jpg)
Virtual reality is being used to educate customers on cannabis products and establish a dispensary brand image.
The cannabis industry is growing rapidly with the expectation that it will continue to do so as more states legalize. Research shows that the legal cannabis market will grow 20-30% per year to the price of 50 billion by 2026. These numbers are sure to excite any entrepreneur.
There is plenty of optimism surrounding the marajuana industry. Although, there are a few challenges to be aware of when it comes to establishing a successful cannabis retail business plan. As the market becomes saturated with newcomers, cannabis brands are learning that they can use new technology to stand out.
It’s Difficult for Dispensaries to Differentiate
As so many new marijuana businesses begin to pop-up, it becomes difficult for consumers to differentiate between cannabis brands. There is pressure from potential investors to establish a successful dispensary business plan. Cannabis companies are realizing the retail design of their dispensary is incredibly important for customer experience.
In order to become a preferred destination for cannabis products, companies are getting ahead of the competition by using modern technology. One of these tools is virtual reality retail planning software.
Cannabis Companies use VR to Build their Brand
In order to develop a high quality dispensary experience, merchandise testing and market research is critical. Virtual reality provides the ability to quickly and realistically develop cannabis dispensary design ideas and layouts.
These retail ideas can be tested through VR headsets that measure cannabis consumers' experiences. Headset based research allows for life-size immersion that generates an accurate in-store shopping experience. VR technology features eye-tracking and behavioral insight data collection that measures how cannabis shoppers react to different displays and information.
This VR experience offers a way for brands to educate and evaluate their target markets on different cannabis flowers or strains. Insights gathered from these studies assist in developing new product offerings, marketing strategies, and superior dispensary interior design. It acts as a way to validate in-store investments before crucial brand decisions are made.
Discover Virtual Cannabis Store Planning & Research
VR is a cost-effective way to develop retail cannabis dispensary floor plans and showcase new cannabis strains. ReadySet provides virtual retail lab software and services to build, test, and present these ideas to stakeholders. For more information on designing your cannabis dispensary retail experience in virtual reality, please contact us to schedule a demo.
Subscribe to our newsletter
Get our blogs and the latest retail news delivered to your inbox monthly.
Recent Posts
Eye-Tracking VR Technology is Changing the Retail Industry
Retailers use virtual reality to conduct eye tracking consumer research that uncovers accurate shopper insights. The pandemic and rapid digital transformation in retail is pressuring brands to innovate and adapt their shopping experiences based on changing consumer behaviors. In order to quickly collect and understand consumer insights, many organizations have turned to virtual reality. Virtual…
7 Retail Industry Trends to Watch Out for in 2021
Today, the rapid advancements in technology have led to almost every facet of our lives shifting online, catering to a population that is more adaptive to the current times. The retail industry is no exception. The current world situation has vastly impacted retail industry trends in 2021, with an increasing number of people resorting to…
4 Ways Virtual Reality Is Used in Business
Virtual reality goes beyond video games and shopping. VR is used in retail to assist with innovation, in healthcare for risk-free training, and in construction to provide better project communication. When you hear the words “virtual reality”, you may think of video games or science fiction. But how is VR used in business? Gain a…